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_{Day 246/100}

Hey—It's Tim. 

In two weeks Wave 2 ships.

I'm calling it the "Personalisation & Feedback Update" internally, but that sounds like a committee named it. Let me tell you what it actually does:

It turns Penny into the $90k editor you can't afford to hire.

Not the polite kind who nods and says "looks good."

The brutal kind who points at sentence 47 and says "this feels limp - tighten it or kill it."

Here's what's dropping:

VIBE Score (finally)

A single number that tells you if people will actually like what you wrote.

Not "is this grammatically correct?" Not "did you hit the keyword density?"

Will a human being read this and think "damn, this person gets it"?

Built from 200+ research papers on what makes content feel human. I broke 37 versions to get this right. It's fucking insane.

Location Personalisation

Tell Penny exactly where you're writing for - Melbourne, Austin, Manchester, wherever - and she pulls keywords from that location.

Because "trainers" in London ≠ "sneakers" in New York ≠ "runners" in Sydney.

Stop losing traffic because you used the wrong word for the wrong place.

Audience Settings

Writing for RevOps teams? SaaS founders? E-comm brands running on four hours of sleep?

Set your audience. Penny adjusts tone, examples, pain points - everything.

(She'll also suggest audiences if you're stuck. Turns out AI's pretty good at "wait, who is this even for?")

SEO Score Upgrade

I'm saving the full breakdown for later this week, but the short version: it's no longer just "did you mention the keyword 6 times?"

It's "will this actually rank in 2025?"

Big difference.

Real-Time Feedback (my favourite)

What's a score worth if you don't know how to fix it?

Fuck all.

So Penny now tells you exactly what to improve:

• "Add a keyword in paragraph 3 - here's where"

• "This sentence drags. Cut these four words."

• "This section feels generic. Try this angle instead."

• "Your intro is cold. Start with this line."

It's like having an editor sitting next to you on every single article, pointing out your best work and where you can make it crisper.

Here's the deal

If you upgrade before Wave 2 drops: You get +50% extra credits on all paid plans. Forever. As long as you stay subscribed.

After Wave 2 ships: That drops to +30%.

After launch week ends: Standard pricing. No bonuses.

Early believers get the best deal. That's how this works.

Wave 2 launches at the end of the month.

The editor I've wanted for 11 years is almost here.

See you tomorrow with more details on the SEO score upgrade. It's... a lot.

See you tomorrow.

✌️ Tim "I read +200 research papers on how to write better…" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. So many screenshots of the new new on the way, but if you’re still on the fence?

Reply to this email with "Wave 2" and I'll send you early screenshots. The UI is clean. The feedback is brutal. You're gonna love it.

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