I'm doing something slightly unhinged for the next 100 days...

One email every day. No fluff, no guru-speak, just practical advice.

Big news: Penfriend’s next chapter is here

Better tone, more conversions, less work.

I can't take your money today.

If you don't want free stuff, don't open this.

Five free audits up for grabs

I've never published a price list that goes up before. It feels strange.

I broke 412 of my own pages and didn't notice

Physician, heal thyself. Or at least crawl thyself.

I cut 600 checks down to 100 for you

The other 500 are my problem, not yours.

Nobody reads your page. They read one paragraph of it.

Sorry about your favourite article.

You can't email OpenAI to fix it

Sam Altman doesn't care about you... yet?

Dead internet theory isn't a theory anymore

Send me your blog

Reply to this email. I'll give you two months of social posts.

One blog in. 100 posts out.

You've already lost if you only talk about it once.