Are you still trying to become a prompt engineer?

Let's be honest... most marketing teams are just playing with AI right now.

Their line of thinking is:

"We need to create AI content that sounds like us, so we'll spend hours crafting the perfect prompts and teaching AI our voice."

And I put "teaching" in quotes there because in the minds of too many marketing teams, this equates to...

..."Let's spend weeks learning prompt engineering, create custom AI models for every client, manually rewrite everything anyway, and then pat ourselves on the back because hey - at least we're using AI, right?"

Wrong, wrong, wrong, wrong. On so many levels.

First, let's talk about this obsession with prompt engineering.
(Buzzword of the year anyone?)

Know this: If you're spending more time crafting prompts than actually producing content, you're doing it wrong.

Stop equating complexity with quality.

(That should be posted in huge letters above every AI chat interface... oh, but wait... those complex prompt templates are getting all the LinkedIn engagement, never mind 🫠)

Hey, they call it "prompt chasing" for a reason. I've seen prompts that are longer than the content they're trying to create.

You're writing prompts, but so what?

Writing prompts only matters if you're playing what I like to call "AI Checkers," which is where you think more tokens equals better content. Where you believe that if you just find the right combination of words, you'll unlock some magical AI content gateway.

It's not. It's a lie that persists strongly to this day. I've written over 1,200 revisions of a single prompt. Trust me, I know this game.

Only when you decide to play "AI CHESS" - where you think about the entire content operation strategically - do you start seeing real results.

AI Chess is what we've built into our new Echo system at Penfriend.ai. It's not about writing better prompts. It's about never having to write prompts again.

So let's talk about what you REALLY want to accomplish with AI content...

Like I said, just because you spent hours crafting prompts... or building custom AI models... or manually rewriting everything that comes out of ChatGPT...

... NONE of that matters.

Why?

Because what truly matters is your SCALE and CONSISTENCY.

Fine, if you like tweaking prompts, then keep tweaking prompts. But at least admit you're choosing complexity over results.

As Zig Ziglar once said, "What gets measured gets improved."

Your content needs to sound like you. But more importantly, it needs to BE you.

Want to go from struggling to publish one article a month to pushing out 400 deeply researched, perfectly styled pieces a week like our beta users? (And no, that's not a typo - I said week.)

Then you need to:

• Stop trying to become a prompt engineer

• Stop building custom AI models for every use case

• Know WHICH processes actually scale and which waste time

• Track your content performance, not your prompt creativity

• Challenge your assumptions about AI content

We’re bringing all of this to Penfriend with Echoes.

Rather than be the team that just "gets by" and "sounds okay," show some ambition and BE the team that can't wait to publish because every piece sounds authentically like you wrote it yourself.

"Prompt Chaser" or Content Leader — it's your choice!

And it's not just a choice about how you spend your time. It's a choice about whether you want to be remembered as the team that scaled content like never before, or the team that had the world's most beautiful prompt template collection.

Just reply to this email and I’ll get you added to the beta list to try it out before everyone else.

We have all the analysis and processes so that you can do it for yourself. No more trying to teach AI your voice. No more endless editing. Just your authentic tone, scaled.

Best, Tim

P.S. Remember how I mentioned those 1,200 prompt revisions? They're all built into Echo now. Every tweak, every improvement, every lesson learned - it's all there. And you get to benefit from all that obsessive prompt engineering without writing a single prompt yourself. Reply to this email to get beta access.