Be delusional about your content

_{Day 43/100}

Hey—It's Tim. 

The drop is a product too - treat it like one.

Mini launches, maxi momentum

A great split for your content looks like this. Start here.

Seventy you know works, twenty you’re confident in, ten you do for creative sanity.

Annoyingly, to me, the last section gets left out. Or treated like the middle child.

My wish for you. And my goal going forward.
That last slice? Launch it loud.

Three–five day countdown, tiny teaser, one proof, one clear CTA.

Seventy - Twenty - Ten in practice

Pick one weird thing you’d be proud to defend at an all-hands.
Name the drop.
Give it a date.
Write the email first.
Act like it deserves a runway.
Most “fails” weren’t bad ideas—they were under-launched.

Honestly, launch the creative things.

Push them.

Even if it's a mini 3-5 day count down.

Sometimes the launch and the drop can be as fun, if not more fun that the super creative thing you already put the time and effort into.

Which means it does better.

Most the time the stuff you wanna experiment with, or have done in the past, has only done bad because you didn't push it like you have this delusional confidence in it's success.

And if it does well, then you promote it to the 20% and then 70%.

Over time that crazy idea you want to get paid to do, actually becomes the job you get paid to do.

✌️ Tim "Delulu Is The Solulu" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. Penfriend is my proof to myself that this works.

The first version of Penfriend was a 10% product I made as part of my offer, that grew and grew and grew and it now the 100% of my time doing.

Penfriend.ai
Made by content marketers. Used by better ones.