_{Day 209/100}

Hey—It's Tim. 

First things first.
Thank you everyone who emailed me telling me I’d forgotten to change the subject line on yesterday’s email.

It was a long weekend, and I was writing on the tail-end of a three day workshop.

More embarrassingly it went out with the subject line “New post”.
And it did annoyingly well…

New Penfriend homepage in “wet paint” mode.

I love web design in my head. Then I start and suddenly yellow-pages ads sound… appealing.

I’m shipping anyway. If you hit the site today, expect scaffolding. I’ll break it down on Front-End Friday.

Wet paint on the homepage

We’ve shipped a pile of new Penfriend stuff and more is coming.
That means the homepage has to earn its keep, not just look clever.

Old way: polish in Figma for six weeks.
New way: ship the hero, stack proof, add clarity, iterate daily.

Let me just offend all the web-designers.

I am building on the live site…
_{Not sorry.}

Topic

Homepages are never “done.” They’re living sales pages with change logs.

If yours isn’t changing, it’s not learning.
If it’s not learning, it’s not selling.

This is the battle I have to win every time I go to make changes.
It’s a process. It’s never ending. And that’s the point.

It’s not supposed to be finished…

Proof that compounds

Tiny joy today: watching the testimonial wall grow.

It’s my favorite part of the homepage because it does the most selling—
and it sells me on my own work.

I check that wall when motivation dips.
Seeing it grow makes me want to design more - and ship faster.

✌️ Tim "DIV Jocky" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. I’m giving 8 credits to anyone that shoots me a testimonial.

Send over a screenshot of your account inside Penfriend and your testimonial and I’ll hook you up.

Penfriend.ai
Made by content marketers. Used by better ones.