Content Debt is real - here’s the 3 step repayment plan

_{Day 138/100}

Hey—It's Tim.

Flash-back a few years.

Every week a different client would ping some version of the same SOS:

I’d hop on a call, calm them down, sketch a plan… and then realize my own blog hadn’t shipped in a month either.

My Drafts folder looks like a hoarder’s garage.
Fifteen half-written posts wave at me like unpaid parking tickets.

That feeling? That’s Content Debt.

Miss one publish date, nobody notices.
Miss three, the algorithm does.
Miss ten, you’re the ghost who almost had a brand.

Client chaos was just holding up a mirror: I was drowning in Content Debt too.

It’s a Trap! (But Here’s the Map)

Each loop is a missed publish.

It compounds

But there are exits.

1. Batch like you’re baking. 
   One recipe, twelve muffins. I spent last Saturday morning writing three weeks of newsletter topics so I don’t need to guess when I come to write in the morning. Came out smelling like cinnamon and smugness.
   

2. Repurpose instead of reinvent. 
   That webinar Q&A? 10 tweets. Your SEO pillar? 7 YouTube Shorts.
   I cut a 4,000-word guide into a tip series.
   One of my favourites here is to find a blog/video/short/whatever that you watch during the week, and make the version for your industry.
   

3. Buy back your time. 
   Freelance editor, AI outline tool, whatever.
   Price of peace < price of paralysis.
   Obviously, I have Penfriend. You could too.

I’m not debt-free yet, but the collectors stopped calling.

✌️ Tim "One Low Monthly Payment of $199" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. Doodle your Content Debt Spiral, post it with #OneLowMonthlyPayment, and tag me. If yours makes me choke-laugh on my Sunday espresso, I’ll mail you a “Paid In Full” sticker and publicly declare your inbox absolved.

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