- Tim at Penfriend
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- design-audit-final-FINAL-v3-actually-final.fig
design-audit-final-FINAL-v3-actually-final.fig
Are you ready for the design meeting at 4pm?

Day 234/100
Hey—It's Tim.
Wow. This daily email thing is getting to me.
Sending out an email with the template subject line and preview text is some amateur sh*t.
Regardless, the email did well.
Ooof.
This evening I have a meeting in my calendar: "Design review - Wave 2 screens."
It's at 8pm. This is how I spend my Friday nights.
I know, I know. You wish your life was as interesting as mine.
I have five minutes to make sure I'm not showing up with amateur-hour spacing and seven font weights like some kind of design anarchist.
So I run the same five checks I run every Friday before I show work to anyone.
Here's what I'm doing in those five minutes on the Wave 2 planning screens.
Check 1: Squint test
Time: 60 seconds
Close one eye. Squint hard at the screen.
What should stand out: The primary CTA
What's actually standing out: The "Add Topic" button and a random date label that's screaming in semibold
The date labels are stealing focus from the action I actually want people to take.
The fix:
Date labels: Semibold
→ Date labels: Regular
Hierarchy restored. Next.
Check 2: White space ratio
Time: 60 seconds
Pick the busiest section. Draw an imaginary box around all the content.
Look at everything outside that box.
The math:
Content: 85% of the card
White space: 15% of the card
That's claustrophobic. Everything's touching.
The fix:
Card padding: 16px
→ 24px
Tag-to-button gap: 0px
→ 12px
Now it breathes.
My rule for all padding, font sizes, gaps, everything. Must be a multiple of 4.
Don’t ask me why. It just makes more sense to me.
Check 3: Designed vs. decorated
Time: 90 seconds
Zoom out. Look at the whole interface.
Current state:
✓ Every card has a shadow
✓ Every card has a border
✓ Every section has a slight gradient background
That's not design doing work. That's me adding effects because the layout felt empty.
The rule: Shadow OR border. Never both. Both is the same as underlining AND bolding something. Looks dumb.
And if you play your colours well, you don’t need a border.
The fix:
Gradients: Everywhere
Shadows + Borders: On every card
→ Gradients: Deleted
→ Depth cards: Shadow only
→ Definition cards: Border only
Way more confident now.
Your turn
Set a recurring calendar event: "Friday 4pm: Design audit"
Run these three on whatever you shipped this week:
Squint → What's stealing focus?
Spacing → Pick one number, use it everywhere
Effects → Shadow OR border, never both
Catch it before they do.

✌️ Tim "Design Detective" Hanson
CMO @Penfriend.ai
Same brain, different platforms: X, Threads, LinkedIn.
P.S. The squint test is my go to. You can spot 90% of all issues with this.

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