Don't push updates on Friday...

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Hey—It's Tim. 

By the time you read this, Wave One of Penfriend is live.
I could say “fastest ever, best blogs, cheapest yet, +50% credits all September”… but today I want to talk design.

I love it. I love it. I love it.

The old Penfriend felt like we built it inside Excel.

Functional, sure.
Friendly? Like a Londoner…

The dashboard that says hi

I’m a sucker for a welcome that actually welcomes you. So we made that.

Penny says something new every three hours, because not everyone writes at 9 a.m.

When Wave 3 lands with competitor analysis, those greetings will start nudging you with suggestions based on what you’ve written and what’s trending in your niche—less “hello,” more “here’s the next draft worth shipping.”

There’s also a tiny Easter egg: a 0.1% daily chance of a super-secret message.

If you trigger it, I get an email.
You get something special.
The only way to check is… log in.

Titles that follow the searcher’s job

Give Penny a topic and she now looks for the reason behind the search. She reads what ranks, distills one to three core intents, and offers six titles that match that intent.

Old Penfriend scored titles by keyword alignment. New Penfriend ranks by:

• would a human want to read this?

• does it zig where sameness zags?

• does it still satisfy search?

That order matters. We’re building for readers first, then using search to amplify, not the other way around.

What to try today

• Open the new dashboard and notice how Penny orients you - what she suggests is a clue to your next ship.
  

• Run one seed topic through title selection. Pick the title that names the job the reader is trying to get done, not the one that stuffs the exact keyword.

More design bits over the next few days - there’s a lot I’m itching to show you.

See you tomorrow.

✌️ Tim "I, for one, welcome our intent-first overlords" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. Tiny secret between us: if Penny ever whispers the super-secret message to you, reply to this email with a screenshot. I’ll make sure the “something special” is extra special.

Penfriend.ai
Made by content marketers. Used by better ones.