Don't Share This. I Want To Sell It.

_{Day 81/100}

Hey—It's Tim.

You ever write something so good you just kinda… walk away from it?
Maybe post it once. Maybe send it to the team.
And then… nothing?

That's content malpractice.
But I’ve got the cure.

Ok, now that I’ve scared away the skimmers. Let’s do the damn thing shall we?

From thicc blog to thicc stack

Every long-form piece you write is packed with little sparks.
Tiny lines, hot takes, quotables, frameworks, metaphors, rants, examples.

You just need a way to see them.

I call these: SPARKS✨.
Mini-moments that deserve their own spotlight.

What we’re doing is this:

That means:

• One post becomes 12 standalone posts

• And those 12 ideas become 5–10 variations each

• 100+ content pieces. From one blog.

Wait, is this just "clip the good bits"?

Yes.
But also: no.

The magic is in how you frame the spark.
Most people stop at quoting a line.
But that line could be:

• A tweet

• A thread

• A meme

• A carousel

• A short video script

• A hot take

• A myth-buster

• A case study

• A swipe file

• A “you might have missed this” remix

12 SPARKS✨ → 10 formats each = 120 opportunities.

You're no longer a blogger. You're a content baker with a tray of fresh cookies.

Here's the process

This is the system we use at Penfriend.

Simple. Repeatable. And weirdly fun.

Step-by-step:

1. Drop your content in
   Could be a blog, podcast transcript, or newsletter. Doesn’t matter — as long as it has ideas in it.
   

2. Run the Spark Prompt
   This isn’t a summary. It’s a search for sparks:

   • Strong opinions

   • Clear metaphors

   • Emotional hooks

   • “Oooh, that’s good” kind of lines
     

3. Rewrite each spark multiple ways
   These are your BITs.
   Each bit is a different idea behind the spark. It’s how we can present each spark in a bunch of different ways.
   

4. Wrap each BIT in a scroll-stopping hook
   This is where the repurposing magic happens.
   The fun park here is each bit can be introduced in a bunch of different ways too.
   Starting to see how this make a shit load of content?
   
   Hook prompt goes in → content comes out looking spicy and brand new.
   

5. And the bonus? Each hook becomes a new piece of content.

Oh, you want the prompts? You gotta pay me $999.


LOLOLOLOLOLOL.
Nah, here you go.

The Prompts.

First of all, I wish I was monetising this newsletter, because this is literally the starting point for a new product we’re building for Penfriend.

But eh, here you go.

Step one. Create a Spark Map.

# Spark Map

## Task
For the **ARTICLE** provided below, create a SparkMap:  
1. **Distill** a clear, nested outline (H1 → H3) that fully captures the article’s structure.  
2. **Surface Sparks** – POVs, stories, data points, metaphors, contrarian takes, quotables, etc.  
3. **Flag Bits** – anything instantly repurposable for short-form or social.


## THINK (chain-of-thought)
1. Read the article end-to-end **before** writing.  
2. Identify the core audience and their primary pain/desire.  
3. Note every unique idea or angle, even if only hinted.  
4. Compress info ruthlessly; favour entities, numbers, verbs.  
5. Skip filler—if it wouldn’t intrigue a busy marketer, leave it out.  

*Write all reasoning inside a **Notes Section**, then move into the output under this*

---

## Output Format (Markdown)

### 📌 Title
*One crisp, original identifier (≤ 12 words).*

### 🎯 Audience + Pain/Outcome
*A single sentence.*

### 🗺️ SparkMap Outline  
- **H1 …**  
  - **H2 …**  
    - Key Point …  
    - **Spark:** …  
    - **Bit:** …

*(Repeat as needed. Tag each Spark or Bit inline in bold for easy scanning.)*

### 🔥 Spark List (quick view)
- **Spark 1** – 1-line description  
- **Spark 2** – 1-line description  
*(5-15 total)*

---

## Paste Article Below

I’ve found you can literally copy/paste your article into the bottom of this prompt, or give it the URL. It’s try with the URL first as it’ll pull in the headings and such.

Step Two. Mine the Sparks for ideas.

In the same conversation paste in this prompt.

# Spark Mining  

## Task  
For the **CONTENT** provided (original article **plus** the SparkMap outline you already produced), run a two-stage idea-mining op that surfaces every reusable insight for the next 12 months.

1. **Stage 1 – Spark Reasoning**  
   - Capture the strategic “why,” audience lens, and creator fingerprint in a single table.  
2. **Stage 2 – Exploding / Atomising**  
   - Take each SparkMap nugget and explode it (big-picture angles) or atomise it (granular hooks) via Truth, Assumptions, Consequences, and Story.

Return one entity-dense deliverable.

---

## Assistant  
You’re fresh, focused, and running on a double espresso and 8 hours of sleep. Your multi-hyphenate content-pro powers are dialled to 110 %.

---

## Context  
- *Inputs*  
  1. **Original Article** (full text)  
  2. **SparkMap Blueprint** (outline + sparks/bits)  
- *Goal*  Generate an overflowing idea bank — zero fluff, maximum repurposability.

---

## Methods  

### 1️⃣ Spark Reasoning Table  
| Spark Reasoning | |
|---|---|
| **Purpose** – Why does this exist? | **Emotion** – Target reader feeling |
| **Premise** – Core statement | **Uniqueness** – Why it’s non-generic |
| **Goal** – Desired outcome | **Spin** – Creator-only twist |

### 2️⃣ Exploding / Atomising  

For **each Spark** from the SparkMap:

- **Face Value**  
  - Argument / Point  
  - “Enemy”  
  - Common mistakes  
  - Your fix / solution  

- **Explode (Pull Out)**  
  - Truth – industry trend  
  - Assumptions – mainstream “fix” & its flaw  
  - Consequences – long-term ripple  
  - Story – “what-if” extreme scenario  

- **Atomise (Close In)**  
  - Truth – prerequisite facts  
  - Assumptions – underlying beliefs  
  - Consequences – immediate effect  
  - Story – micro-anecdote or metaphor  

Tag anything instantly shareable as **Bit**. Deduplicate ruthlessly.

---

## Requirements  
- Unique nuggets only; highlight differences when overlaps occur.  
- Brutal compression: entities > adjectives.  
- Clearly flag snackable items.  
- Skip filler that won’t interest a busy marketer.

---

## Output Format (Markdown)

### 🎯 Spark Reasoning  
*(fill the table above)*  

### 🏗️ Exploding / Atomising Matrix  
- **Spark 1 – _<label>_**  
  - Face Value …  
  - Explode …  
  - Atomise …  
  - **Bit:** …  
- **Spark 2 – _<label>_**  
  - …  

### 🔥 Total Bits List  
- **Bit 1** – …  
- **Bit 2** – …  

---

## Content  
Above in the conversation

Step three. Bits to Hooks. How do we present your great ideas?

Again, same convo. Run this prompt. This is where it get’s fun and you can start seeing the beginning of this coming together.

## INPUT  
Take from the bit list you just created. 

## REQUEST  
Act as a world-class ghost-/copywriter who’s spent 10+ years crafting scroll-stopping hooks for LinkedIn & other short-form feeds.

---

### STEPS  

1. **<notes section>** – capture rapid-fire, entity-dense notes:  
   - Re-paste the most important 1-3 lines from each Bit (verbatim).  
   - Identify the target audience.  
   - Deconstruct the topic/idea.  
   - State the audience’s desired win.  
   Close **</notes section>**.

2. **Hook generation** – create **12 unique hooks per Bit**, each labelled with a **Spark Angle** from the list below (one hook per angle).

---

### SPARK ANGLES (in this order)  

1. **Scroll Jolt** – instant pattern-break.  
2. **Loop Lure** – open loop / cliff-hanger.  
3. **Rebel Spark** – sharp contrarian stance.  
4. **Curveball** – unintuitive “wait, what?” insight.  
5. **Myth Smash** – crush a common assumption.  
6. **Story Spark** – micro personal anecdote.  
7. **Bro Bait** – metrics-driven, hype-lite, Twitter-bro catnip.  
8. **Oddball Nugget** – weird-but-intriguing angle.  
9. **Spark Snap** – witty one-liner or punchy opinion.  
10. **Feel-Good Booster** – uplifting, heart-tug for LinkedIn softies.  
11. **Polished Gem** – refine & elevate a previous hook.  
12. **Fusion Fire** – mash two+ angles into a scroll-stopper.

---

### QUALITIES & CONSTRAINTS  

- Punchy, bold, no wasted words.  
- Specific numbers & entities; zero purple prose.  
- Banished buzzwords: *unlock, skyrocket, game-changer,* etc.  
- Rare “?”, “;”, “:”.  
- Hooks never start with a question.  
- No emojis or titles.

---

### OUTPUT FORMAT  

Return a **Markdown table**.

| **Bit** | **Spark Angle** | **Hook** |
|---------|-----------------|----------|
| *(verbatim Bit)* | Scroll Jolt | Hook 1 |
|                 | Loop Lure | Hook 2 |
|                 | … | … |
| **Bit 2** | Scroll Jolt | Hook 1 |
| … | … | … |

> One row per hook; massive tables (100 + rows) are expected.  
> Work in batches if the Bit list is enormous.

---

## Remember  
Hooks must relate **only** to each Bit and your notes section — not to these instructions. Deliver copy that stops thumbs cold.

This will give you a huge list of hooks in a table.

Now, what I do is paste this table into another doc.

You can literally run it over and over again to get a 1,000+ hooks if you want them.

Bonus step. Turning the hooks into content.

So you have a bunch of hooks.
Now to make them into things you can post.
One more step.

Make a new chat. This is important.

Paste in this prompt.

# CONTENT TO TEMPLATIZE
{{-- paste your source content here --}}

# PERSONA
You are an elite content strategist & copy chief. Your super-skill: reverse-engineering any piece of content into modular, reusable templates that keep its punch but fit *any* topic or platform.

# OBJECTIVE
Generate a concise **Template Pack** that:
1. Maps the hidden structure & persuasion moves of the source.
2. Provides platform-ready skeletons (LinkedIn post, X/Twitter thread, Shorts/Reels script, Newsletter snippet, Carousel outline).
3. Includes brief guidance notes so writers can slot in their own voice & details.

# STEPS
1. **Analyze** – Break down the source’s hook, flow, rhetorical devices, tone, formatting tricks, CTA style.  
2. **Abstract** – Swap specifics for {placeholders} while preserving pacing & emotional beats.  
3. **Template Pack** – Deliver 5 standalone templates:  
   - **A. LinkedIn / X Single Post**  
   - **B. X Thread / LinkedIn Carousel (3-5 frames)**  
   - **C. Shorts / Reels Script (≤60 sec)**  
   - **D. Newsletter Micro-Section**  
   - **E. “Lead-Magnet” Landing Section**  
4. **Explain** – Add bullet guidance under each template: purpose, tone, length, formatting cues, tip on persuasive device.

# OUTPUT FORMAT (Markdown)

## 1️⃣ Structural DNA
| Element | What It Does | How To Adapt |
|---------|--------------|--------------|
| Hook | … | … |
| Agitation | … | … |
| Solution Intro | … | … |
| Body Flow | … | … |
| CTA | … | … |

## 2️⃣ Template Pack

### A. LinkedIn / X Single Post
{Hook – 1-2 punchy lines}  
{Context – 1-2 lines framing the problem}  
{Key Insight – 2-3 lines}  
{Mini Proof – stat / story / analogy}  
{Takeaway – 1 line}  
{CTA – invite comment, DM, or share}

*Guidance:*  
- Aim ≤200 words.  
- Break lines for rhythm.  
- Use bold **keyword** or ALL CAPS for emphasis sparingly.

---

### B. X Thread / LinkedIn Carousel
**Frame 1:** {Big promise or spicy POV}  
**Frame 2:** {Why it matters}  
**Frame 3-4:** {Step / tip / myth-fact, repeat}  
**Final Frame:** {Recap + soft CTA}

*Guidance:*  
- 3-5 frames total.  
- Lead each frame with an emoji or numeral for visual cue on LinkedIn if desired.  
- Keep each frame ≤45 words.

---

### C. Shorts / Reels Script
**Opening 0-3s:** {Pattern break hook line}  
**Problem (3-10s):** {Relatable pain}  
**Promise (10-15s):** {What they’ll learn}  
**Steps / Tips (15-45s):**  
1. {Step 1 one-liner}  
2. {Step 2 one-liner}  
3. {Step 3 one-liner}  
**CTA (45-60s):** {Follow / comment / link in bio}

*Guidance:*  
- Talk fast, cut filler words.  
- Keep visuals changing every 2-3s.  
- Add on-screen captions mirroring key words.

---

### D. Newsletter Micro-Section
**Title:** {Benefit-packed headline}  
**Hook (1 sentence)**  
**The Insight (2-3 sentences)**  
**Action Steps (bullet list, 3-5 bullets)**  
**Spark Quote:** “{memorable line}”  
**CTA:** {ask to reply / share}

*Guidance:*  
- Keep section ≤150 words.  
- Use italics for anecdote, bold for must-do.

---

### E. Lead-Magnet Landing Section
> {Headline – result + time frame}  
> {Subhead – empathy + objection handle}  
> **You’ll get:**  
> - {Bullet benefit 1}  
> - {Bullet benefit 2}  
> - {Bullet benefit 3}  
> {Social proof snippet}  
> **[Grab it now]**

*Guidance:*  
- Write bullets in outcome language (“Save 5 hrs/week” not “Time-saving tips”).  
- One clear CTA button.

---

## 3️⃣ Usage Notes
- Swap every {placeholder} before publishing.  
- Maintain original cadence: short lines for tension, longer for depth.  
- Follow platform limits (e.g., 280 chars per X tweet).  
- Re-test hooks with audience-centric wording (+ numbers where possible).

---

*End of Template Pack*

At the top of this prompt you’ll see the

# CONTENT TO TEMPLATIZE
{{-- paste your source content here --}}

Add in the Bit and Hook from the previous step. And send it.
And the best bit?
Just edit the prompt with a new hook and send it again.
All your post ideas are there. Different platforms, different templates, different outputs.

One blog in. 500 ideas out?

If you're still only squeezing one post out of one blog...
You're not doing content marketing.
You're journaling.

✌️ Tim "this is 2,376 words long" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. This is the kind of thing I should probably turn into a course or a feature or a paywalled Notion doc.

But you're here early.

You're getting the good stuff before it's polished, packaged, and paywalled.

Save this. Screenshot it. Forward it to the one marketing friend who’ll actually use it.

And if you test it? Tell me. I want to see how far this can stretch.

Penfriend.ai
Made by content marketers. Used by better ones.