Every content marketer needs this extension

_{Day 217/100}

Hey—It's Tim. 

Straight into it today.
The one chrome extensions every single content marketer should have.

I’ve used it for years. I recommend it to pretty much everyone.

I do 30+ site audits a year, and this is my first click whenever I get sent a new site.

The Detailed SEO Extension

Last winter I was rewriting a comparison page on hotel Wi-Fi, sat in a lobby where the router screamed like a kettle.
I opened Detailed, clicked once, and in ten seconds I had the title, H1s, canonicals, meta robots, X-Robots, OG/Twitter cards, internal link counts, and broken image alts - zero DevTools spelunking. The fix list basically wrote itself.

Why this beats “open source, squint, scroll”

Old way: View-source, Ctrl-F, miss the noindex hiding in headers, miss the wrong canonical, miss the Open Graph that kills social share CTR.

New way: Detailed surfaces all of it at click speed, including X-Robots headers and a right-click menu with handy shortcuts. You see the page how bots do, not how your eyes wish it was built.

A tiny feature that saves hours

They added People Also Ask extraction. I use it to sanity-check topic coverage before briefs leave Penfriend. One click, you’ve got PAA to map into your outline.

The trust bit

It’s free, fast, and - useful context - Detailed was just acquired by Ahrefs with a “stays free” promise. That matters when you’re standardising a team’s toolkit. If you’ve ever been burned rolling an extension across writers only to have it go paywalled a month later… yeah.

How I use it on a live draft

• Open the draft URL.

• Tap Detailed. If I see noindex, duplicate titles, missing canonicals, or messy OG—those get fixed before a single sentence is “polished.”

• Export links to sniff internal linking opportunities and thin dead-ends.

• Pull PAA to spot gaps the brief didn’t cover.

Install Detailed. Audit your top money page. Fix one technical block, one metadata miss, and add one internal link that actually pushes authority. Then ship

I’m not being paid to say this. I just love this extension. It makes my job so much easier.
I’m mostly just annoyed I didn’t make it first…

See you tomorrow.

✌️ Tim "Can you detail a website?" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. If you didn’t know. I have an extension. We built it to help you extract bold text, headings etc.

The detailed plugin stops at headings. There have been many times I wanted to grab all the bold text on a page. So we made that plugin.

Penfriend.ai
Made by content marketers. Used by better ones.