Find every content problem on your site in the next 10 minutes.

_{Day 158/100}

Hey—It's Tim. 

Yesterday a “quick” check-in ballooned into a three-hour Zoom purgatory.

I muted myself, topped up the brew (twice), and started doodling ways to shave the bloat out of everything I do.

Out popped this: a five-minute content strategy audit that slices through the fluff like a sushi chef on deadline.

The 10-Minute Content Strategy Audit

Grab a timer, crack open Search Console (or your poison of choice), and sprint through these five checkpoints.

Performance Gap Check ✅

Open your Google Search Console. Compare the last 3 months to the previous 3. Spotlight: top-10 winners, bottom-10 duds, and any post bleeding 20 %+ traffic.
Steal it: flag every fallen hero for an immediate refresh.

Conversion Path Inspection ✅

Pull your five freshest lead magnets. Does each have a laser-clear CTA that lands on the right next step?
Steal it: fix broken links and slap stronger CTAs on high-traffic pages that whisper instead of shout.

Keyword–Content Alignment ✅

List your ten best-ranking keywords. Does the ranking page actually target that intent on purpose?
Steal it: note every accidental ranking - they’re gold mines begging for optimization.

Content Gap Snapshot ✅

Peep a competitor’s “popular/featured” tab. Snag 3-5 juicy topics you’ve ignored.
Steal it: queue those topics in Monday’s content calendar, prioritizing the ones that sell what you sell.

Distribution Channel Check ✅

Scroll your last five posts. How many channels did each hit, and which ones drove real humans back?
Steal it: double-down on the channel that moves numbers, torch (or re-tool) the one that doesn’t.

What to Do With the Loot

• Refresh ex-champions.

• Bolt clearer CTAs on money pages.

• Tune pages that rank by accident.

• Spill internal links where they matter.

• Assign owners - no orphan tasks.

You’re not fixing the universe today; you’re building a hit list that fits on a sticky note. Action beats a 30-page audit nobody reads.

Try it right now - timer on, 10 minutes, no mercy.

Hit reply and tell me the weirdest insight you unearthed.

(I’m wiring a little Coda dashboard to run this automatically each weekend. Holler if you want a sneak peek.)

✌️ Tim "Search Console Speedrun" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. A great way to look good in that Monday morning meeting is to quote a traffic drop no-one else has spotted. The where to find is above.

Penfriend.ai
Made by content marketers. Used by better ones.