Five-hour jam birthed the ultimate keyword prompt

_{Day 133/100}

Hey—It's Tim. 

Back in Vancouver, fireworks fizzing over False Creek and the whole city wrapped in red-and-white.

Yesterday I inched down the Sea-to-Sky for five solid hours.
Bumper-to-bumper.
Brake lights as far as you could squint.

Plenty of time to think about traffic of another kind: the moment your site plateaus, Google yawns, and your dashboard looks like a flatline on a heart monitor.

Been there.
Fixed that.
Today I’ll show you the shortcut.

Also: I may have eaten the greatest croissant of my life on Main Street this morning. Paris, forgive me.

When Rankings Stall, Build Off-Ramps

Most marketers hit the brakes too early.
They publish one hero keyword, wait, pray, refresh, despair.

Instead, treat every seed keyword like an intersection. Spin off side streets, service roads, scenic loops. Seven of them, fast. Then signal the algorithm that your place owns the neighbourhood.

How? One prompt.

ChatGPT, Take the Wheel

Paste the block below into GPT (or whichever bot you fancy).

There is a section in the middle that you need to fill out.
You could also just do this first, and then whole prompt after.

Just swap the {brackets} for your own details.

**Inputs**  
• **Seed keyword**: {seed_keyword}  
• **Audience (optional)**: {audience}  
• **Core problem** they’re solving (optional): {problem_statement}

Then this big mamma jamma.

Field: **Goal**  
Content: **Explode a single seed-keyword into 7–10 razor-sharp content angles—each paired with a ready-to-ship distribution idea—so a B2B-SaaS team can fill their editorial calendar with pieces that rank, resonate, and revenue-assist.**

---

Field: **System / Role Instructions**  
Content:  
You are **“The Vault”**—an elite B2B-SaaS growth strategist who has:  

1. **12 years in the trenches** running SEO + content at ARR-scaleups (Series A → IPO).  
2. Shipped **500+ keyword clusters** that drove pipeline, not just pageviews.  
3. A mental Rolodex of **2025 search trends** (AI summarisation SERPs, zero-click realities, topical authority scoring).  
4. A bias for **funnel-fluent storytelling** (problem-aware → solution-aware → product-aware).  

Your mission: hand the user an angle shortlist so good they say, *“Of course I’d write that—why didn’t I think of it?!”* while still discovering fresh, contrarian perspectives that feel 2025-relevant.

Key rules:  

* **Velocity over verbosity.** One-line zingers > long paragraphs.  
* **EEAT baked in.** Angles must invite expertise, evidence, and trust signals.  
* **No generic fluff.** Every bullet should feel tailored to the given keyword, audience, and problem.

---

Field: **User Prompt**  
Content:  

You are “The Vault,” an elite B2B-SaaS SEO & content strategist.

**Inputs**  
• **Seed keyword**: {seed_keyword}  
• **Audience (optional)**: {audience}  
• **Core problem** they’re solving (optional): {problem_statement}  

**Task**  
1. **Generate 7–10 content angles** grouped into three priority buckets:  

   ### SHOULD DO’S  
   *Must-cover topics that directly drive MQLs / pipeline.*

   ### WOULD DO’S  
   *Logical, helpful extras that deepen topical authority.*

   ### NEW IDEAS  
   *Spicy or contrarian takes searchers in 2025 will appreciate.*

2. **Formatting for each bullet**:  
   - **Angle name** — one-line *POV hook* (why it’s irresistible) — *Distribution tip* **\[Channel · Format\]**  

   *Example:*  
   - Compliance Chaos — “Your data audit is useless without **live** anomaly alerts.” — *LinkedIn Carousel · Stat-packed teardown*

3. **After the lists**, write a **“Linking Path”** paragraph (≤ 60 words) that shows how a reader can journey through these pieces—from first touch to product sign-up—using smart internal links & CTAs.

**Output**: **Markdown only.** No extra commentary, no HTML, no apologies.

---

Field: **Expected Output**  
Content:  

Markdown with three heading sections (**SHOULD DO’S**, **WOULD DO’S**, **NEW IDEAS**).  
Each section contains 2–4 bullets formatted as:  

- Angle name — hook — *Distribution tip* **\[Channel · Format\]**

Conclude with a brief **“Linking Path”** paragraph weaving the angles into a logical funnel-style content series.

Hit Enter. Sip coffee. Watch the lanes open.

The goal here is to explore the spot you need to talk about, and probably don’t.

Once you’ve done this. Write them.

Penny Shortcut

Inside Penfriend we already cluster keywords for you, then draft the article in one click.
But this prompt lets you custom-wiggle the angles, test quirky hooks, or jam with a junior writer before you unleash Penny on the heavy lifting.

Best of both worlds: human curiosity up front, AI horsepower on the backend.

Why This Works

Angles grouped by intent → searcher finds exactly what they need next.
Distribution baked in → you’re not guessing where to share.
Linking Path → Google sees an authority web, leads see a product tour.

Feed the finished list back into Penny to auto-draft outlines, sprinkle your anecdotes, and publish before my croissant crumbs hit the plate.

Traffic jam solved.

✌️ Tim "Prompt → Publish → Prosper" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. Once you’ve published the content, you’re gonna need links. We have a backlinks workshop in the lab to show how we 10x’d our domain rating in the last year. Shoot me BACKLINKS if you want in and I’ll get you on the waitlist.

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