Funny how serious I am about being funny

_{Day 113/100}

Hey—It's Tim. 

Should you try to be funny?

Yes.
Absolutely.
Especially when the topic’s serious.

Not to be liked.
But to be read.

Humour is a trust unlock.
It shows there’s a real person behind the words.
And when people trust you, they listen.

The trick isn’t writing jokes.
It’s letting the truth peek through the cracks.

Here’s how I do it:

Example:
Let’s say you’re writing about SEO.

Before:

After:

Same insight.
One sounds like a keynote.
The other makes you nod and maybe grin.

What’s crazy about this is the first one is how most websites write their headlines.

And the second one is the what makes money…

Do that once per piece. Maybe twice.
You don’t need to turn the whole article into a stand-up set.
You just need to show up with a little edge.

Let the reader know you’ve been in the trenches too.
That’s what makes the serious stuff stick.

✌️ Tim "Good copy is just how to talk good" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. I’m convinced we just need to say what we do out loud. And then use that verbatim as our company taglines.

Penfriend.ai
Made by content marketers. Used by better ones.