Google Docs who? Our new editor escaped localhost at 1 a.m.

_{Day 146/100}

Hey—It's Tim. 

Slack ping lights up my screen on Friday evening ~9pm:

(No, you can’t see the real URL. Gotta keep a few secrets.)

The new editor finally crawled out of localhost purgatory

It’s on the dev server now - one little hop from production.

Closer to beta testers tearing it apart.
Closer to prying you away from clunky Google Docs.
Closer to the Penfriend I sketched on a napkin two years ago and couldn’t shake out of my head.

I spent the weekend speed-running every wrong button-press imaginable.
Found bugs so niche they deserve their own Netflix doc.
Felt great.
Nothing says “we’re alive” like a stack trace at 1 a.m.

“Big launch déjà vu”

Last time we shipped, I danced around the living room because Stripe kept ping-ping-pinging.

Great for the ego, terrible for the downstairs neighbours.

Last time we shipped something this big I wasn’t writing a daily newsletter.

This time you’re in the cockpit with me.
Over the next few weeks I’ll break down the entire launch playbook:

• crafting the teaser that sparks FOMO

• lining up the early-access list (wallets warm, eyes hungry)

• turning every bug-fix into a marketing moment

If it flops, you’ll hear the flop in hi-def.
If it flies, you’ll know the wind-speed.

Either way, story’s better when you tell it live.

Catch you tomorrow.
There’s a dev server begging for more abuse.

✌️ Tim "ItWorksOnMyMachine" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. Want to take the new editor for a spin (and probably crash it in glorious style)? Hit reply with the word BETA and I’ll slide you the early-access link as soon as it’s stable …ish. First 50 replies get in. Go.

Penfriend.ai
Made by content marketers. Used by better ones.