How I Never Run Out Of Content Ideas

All you need is one idea and a way to turn it into 100...

Day 11/100

Super quick one today. I gots things to do, but I said I was gonna do this, so I’m doing this.

How I come up with new angles for the same content

It’s a pretty simple concept, but it’s helped me over and over again to work out how to take one thing and stretch it as far as it’ll go.

New Audience

Regular Follower

Loyal Fan

Long Form

Visual

Short Form

How to use it:

  1. Start with ONE solid piece (like a blog post)

  2. Fill in each box with a variation

  3. Schedule them over 4-6 weeks

Example: We took our "Content Scaling" blog and turned it into:

Content Scaling

New Audience

Regular Follower

Loyal Fan

Long Form

Beginners guide to Content Scaling

5-Step System for Efficient Content Production at Scale

Quality Control Framework for Enterprise Content Teams

Visual

"Quality vs. Quantity" infographic

Process flowchart for content approval system

Customizable content quality scoring template

Short Form

Twitter thread on "3 myths about content scaling"

Weekly tips email on productivity hacks for content teams. Oh hi.

Expert masterclass on content SOPs

The best part? You can batch-create all versions in a single day, then drip them out for weeks. There is a science backed way to drip them out that I’ll go into next week.

Try this with your next piece of content and watch your engagement multiply while your creation time stays the same.

✌️ Tim "One to Many" Hanson
CMO @Penfriend.ai

P.S. Wanna get this done even faster? Paste this entire email into your LLM of choice, and give it the topic you want expanding and ask it to fill in the template.
Literally so easy. Ideas for days.

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