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Hey—It's Tim. 

Black Friday week.

You know what's coming.

50% off. BOGO. Doorbuster deals. Flash sales that last 9 days somehow.

Not from me.

We've had discounts for the last 3 months.
If you wanted more credits, you could've gotten them. A lot of you did.

So for Black Friday, I'm doing something different.

Something fun.
Something I actually want to do.

A challenge.

The 30-Day Content Challenge

Here's the deal:

Over the next 30 days, we're going to build out your entire 2025 content strategy together.

Not theory.

Not "here's a framework, good luck."

Actually building it. Together. Daily.

What We're Building

Week 1: Strategy

• Your content pillars (what you're actually writing about)

• Your ICP's Tuesday morning problems (not your product features)

• Your content-market fit (where they hang out, what they search for)

• Your first 10 topics (ranked by impact)

Week 2: Outlines

• Outline all 10 blogs

• Story hooks for each one

• Your personal experiences to add

• The deliverables (templates, checklists, prompts) for each post

Week 3: Writing

• Write 5 blogs (you can write more if you want)

• Get them to 85+ VIBE and Float

• Review them together in group sessions

Week 4: Writing + Publishing

• Write the final 5 blogs

• Edit them to perfection

• Publish all 10

• Set up your internal linking structure

By December 25th:

You have a minimum10 published blogs.

That sound like you.
That you're proud of.
That rank and bring in sales.

That's your Christmas present to yourself.

How It Actually Works

Daily Emails (30 of them)

Every morning at 6am, you get an email from me.

Not generic content marketing tips.

Specific homework for that day.

Examples:

Day 1: "Write down 3 problems your customers had THIS WEEK. Not last year. This week. Reply with them."

Day 7: "Pick your first blog topic. Here's how to know if it's the right one."

Day 14: "Outline blog #1 using this exact structure. Post it in Slack by 5pm."

Day 21: "Record yourself explaining blog #3 out loud. Upload to Penfriend. Watch what happens."

Weekly Q&A Calls (4 of them)

Every Thursday at 2pm ET.

60 minutes.

Bring your questions. Your stuck points. Your "is this good enough?" drafts.

I'll review your work live.

Show you what to fix.

Answer everything.

Plus:

I'll pick 2-3 blogs each week to tear down live.
(In a helpful way, not a mean way)

Show you exactly what to change to get to 85+ VIBE/Float.

Private Slack Channel

Ask questions anytime.
Share your drafts.
Get feedback from me and the group.
See what everyone else is working on.

Steal ideas. Share wins. Help each other.

This isn't a course you do alone.

It's a cohort.
We're all building at the same time.

Full Penfriend Access (30 days + 20 articles)

You get everything:

✅ Wave 1: Float Score, Clusters, BoFu
✅ Wave 2: VIBE score, In-article feedback
✅ Wave 3: (Dropping next week - you'll be first to get it)

20 articles on your account.

Enough to write all 10 blogs + test the tools + have credits left over.

Already have a Penfriend account?
I'll add 20 articles to your existing plan.
You don't lose anything. You just get more.

Worth $229 by itself… just sayin

What You Walk Away With

By December 25th, you'll have:

✅ 10 published blogs (that actually sound like you)
✅ Your content strategy for Q1 (topics already planned)
✅ A repeatable system for shipping 10 blogs/month
✅ VIBE + Float scores above 85 (consistently)
✅ Internal linking structure set up
✅ Analytics tracking in place
✅ A network of people doing the same thing

Plus the skills to do this every month.

This isn't "I'll write your blogs for you."

This is "I'll teach you how to write 10 blogs a month without burning out."

Who This Is For

You're publishing 2-4 blogs a month right now

And you know you should be doing more.
But you don't have time.
Or you start and get stuck.
Or you publish them and they don't rank.

This gets you to 10/month.

With a system you can repeat.

You have ideas but can't get them out of your head

You know what you want to write about.
You just can't find the time to write it.
Or when you do, it takes 6 hours per post.

This teaches you to go from idea → published in 2 hours.

Using Interview Mode, VIBE/Float, and a process that actually works.

You want accountability

You've bought courses before.
You did Module 1. Maybe Module 2.
Then life happened and you never finished.

This is different.

Daily emails. Weekly calls. A group watching you.

You can't hide.

(In a good way)

Who This Is NOT For

If you publish 1 blog every 3 months:

This is too fast for you.
We're doing 10 in 30 days.
If that sounds insane, skip this.

If you want someone to write your blogs for you:

This isn't a done-for-you service. I'm teaching you the system. You're doing the work.

(With my help, daily)

If you don't have 30-60 minutes a day for 30 days:

You can't do this challenge halfway. The daily emails have homework.

The calls are mandatory (or watch replays).

You need to show up.

The Pricing

Regular price: $297

Includes:

• 30 daily emails with specific homework

• 4 weekly Q&A calls (60 min each)

• Private Slack channel access

• 20 Penfriend articles

• Wave 1 + Wave 2 + Wave 3 features

• Blog reviews and teardowns

• Full content strategy built together

Early bird: $197

Same everything.

But only available for 24 hours.

Drops tomorrow (Tuesday) at 9am ET.

Gone Wednesday at 9am ET.

Then it's $297.

How to Get In

Reply to this email with "CHALLENGE"

I'll send you the Stripe link the second it goes live tomorrow at 9am.

Early bird = first 50 people = $197

After that, it's $297.

When This Starts

Challenge starts Monday, December 2nd.

First email hits your inbox at 6am ET.

First call is Thursday, December 5th at 2pm ET.

You have until December 1st to join.

After that, we're closed.

Can't add people mid-challenge.

Doesn't work.

Why I'm Actually Doing This

Two reasons:

1. I love teaching this stuff

I've sent 282 daily newsletters.
I've written over 12,000 prompts.
I've shipped 35+ features in 6 months.

I know how to create content at scale without burning out.

And I want to teach you.

2. I want to prove Penfriend works

Not with case studies from 6 months ago.

But live. In real-time.

With a group of people all publishing at once.
All using the same system.
All getting results.

That's the best marketing I can do.

Not ads. Not discounts.

Proof.

What This Isn't

This isn't a course you buy and forget about.

This isn't a discount on credits.

This isn't me writing your blogs for you.

This is a 30-day sprint where we build your content engine together.

You show up. You do the work. I guide you daily.

By December 25th, you have 10 blogs published and a system to do it every month.

That's the deal.

Reply "CHALLENGE" if you want the early bird link tomorrow.

I'm capping this at 100 people.

After that, I can't give everyone the attention they need on calls.

See you tomorrow at 9am.

✌️ Tim "Challenge Accepted" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. The early bird is 24 hours only

Tomorrow (Tuesday) 9am ET → Wednesday 9am ET.

$197 instead of $297.
After that, it's $297.

After December 1st, it's closed.

Reply "CHALLENGE" to get the link.

P.P.S. Already have a Penfriend account?

You can still join. I'll add 20 articles to your existing plan.
Plus you get all the calls, emails, Slack access, and bonuses.

Nothing gets taken away. You just get more.

P.P.P.S. The group aspect is the secret

I've done 1-on-1 consulting for years. It works. But it's expensive. And people don't get to learn from each other.

In a group:
You see what everyone else is building. You steal their ideas (with consent of course). You help them with their stuck points. You realize you're not the only one struggling with X.

That's why cohort-based courses work.

Penfriend.ai
Made by content marketers. Used by better ones.