I'd have paid good money to not learn these lessons the hard way.

_{Day 151/100}

Hey—It's Tim. 

Woke up in sweatpants, led stand-up from the couch, realised I’d built an international company without leaving the house. Wild.

Things I wish I knew before running a remote company

I hired for time zones, not talent - now I hire for attitude and let calendars do the maths.

I booked meetings to feel busy - now I delete meetings to stay useful.

I chased « always-on » productivity - now I schedule boredom so the good ideas can ambush me.

I now guard a deep-work bunker; mine is 7-11 am, no Slack, no mercy.

I slacked at 1 a.m. to signal hustle - now I schedule messages and signal trust.

I treated Wi-Fi like oxygen - now I budget for backup hotspots like a sane adult.

Quick fix kit

Morning voice note > daily wall of text.
Asynchronous = 2-hour rule before pinging again.
Quarterly in-person sprint: cheaper than churn.
Every doc gets a “why this matters” line on top.

✌️ Tim "Zoom Cat Filter" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. the best team-building exercise is letting everyone log off on time.

Penfriend.ai
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