_{Day 107/100}

Hey—It's Tim. 

SPREADSHEET MELTDOWN.

Last night was interesting numbers on the wall, coffee gone cold, muttering “just one more VLOOKUP.”

Turns out picking winners when 2,577 people are quietly smashing the open button isn’t as straightforward as I thought it would be.

So I pulled the data, generated a few charts (👇), and here’s what jumped out:

• 11.7 % of you haven’t missed a single email.

• 30.6 % open at least four-out-of-five.

• 35.7 % have clicked a link (average CTR among clickers: 26 %).

• Median open rate? 38 %. Median click rate? a heroic 0 % — most of you lurk, some of you pounce.

Why am I looking at all these numbers?

A few weeks ago, as part of my 100 days, I set a competition.

Who among you is the best?
Who reads the most emails?
Who is taking notice?

I wanna know. I want to reward and say thank you to the real ones.

The Winners.

Now, I won’t be doxxing anyone, so all the winners will be emailed individually.
I can show you the scores.

All of them had 100% open rate. So it comes down to those that replied.

🥇 125 pts Everything. Opened every one. AND sent me 5 quotes :D
🥈 110 pts. 2 quotes. JUST. She sent the second quote like 3 hours before the deadline
🥉 105 pts. The one quote. And one of my favourite emails.

I’m going to send a personal thank you to all the people who opened every email too.
This has been a fun ride, and I’m not getting off any time soon.

A quick recap on wow I scored things

Open any email = +1 pt (total 100)
Send me a favourite quote from an email +5pts per quote.

I can tell you now. The quotes decided it.
When 11.7% of people are opening every email, it came down to those that replied.

The Prize Cabinet 🏆

🥇 Gold — 100 Penfriend credits, 60-minute call, backlink on the site.
🥈 Silver — Site audit + personalised mega-prompt + “ask Tim three anything”
🥉 Bronze — 10 credits + lifetime pass to the Anti SEO SEO Club

(And yes: Gold scoops Silver + Bronze goodies; Silver snaffles Bronze too. Winner-takes-slightly-more.)

I’m thinking about keeping this going and running a mini comp every month.
Got a lot of things we can give away.

Switching things up a little

Three months, same structure. It works … which is exactly why I’m poking it with a stick.

Expect the next few weeks to feel like I’m rearranging the furniture mid-party: new headings, maybe a rogue sketch, definitely an experiment or two.

Because if I’m not running experiments, what kind of marketer am I?

See you tomorrow.

✌️ Tim "Winner Winner Chicken Dinner" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. Seriously, check your inbox in the next few hours. I’ll be reaching out to all the winners. AND all the 100% openers.
If you joined us a year ago, 100 days ago, or this week. I appreciate you.

Thank you.

Penfriend.ai
Made by content marketers. Used by better ones.