“I raided Asana, ClickUp & Postman - here are 7 pricing tricks to steal today

_{Day 157/100}

Hey—It's Tim. 

Yesterday was heavy on brain-juice, so today we’re giving your eyeballs a spa day.

Grab an iced coffee, scroll some pretty pictures, and steal the tricks the pros use to make people click “Upgrade.”

Asana - “Tell me who it’s for”

• Problem-first copy. Each card says who the plan serves before rattling off features.

• See-through tables. Hover-friendly rows show exactly what you lose if you stay cheap.

• Free tier ≠ charity. A conveyor belt: 5-10 % of freeloaders step up to paid every month.

Steal it: Rewrite your tier headings to finish the sentence: “Perfect for ___ who need ___.”

Whist I’m searching to grab these pages, I have to show you this screenshot.
The call outs from Monday and ClickUp are hilarious…

speaking ClickUp…

ClickUp - Clarity in colour

• Side-by-side, above the fold. Four columns, no scrolling, instant comparison.

• “Everything in ___, plus…” Pavlovian: you read, you crave the next tier.

• Logo parade + guarantee bar. Trust on turbo, fear on mute.

Steal it: Add a tiny guarantee ribbon beside your CTA. Conversions pop when fear drops.

Postman - Nerd nirvana done right

• Deep-dive tooltips. Tiny “?” icons unpack jargon without turning the page into a whitepaper.
  

  

• Annual toggle with savings math. “Save 25 %” is a dopamine hit finance teams can’t ignore.

• Developer street-cred. Headline Enterprise with the stuff CTOs brag about.

Steal it: If your crowd is technical, speak their language - then footnote it inline.

What to grab from this

1. Lead with “who” not “what.” Your visitor wants to know if a plan even applies to them before they care about features.
   

2. Make the upgrade path shine. Side-by-side layouts + “Everything in X, plus…” = mental ladder climbing.
   

3. Bake in trust. Logos, guarantees, transparent tables, and a no-brainer free tier ease commitment anxiety.
   

4. Show the math. Annual toggles and seat-based pricing make ROI painfully obvious.
   

5. Educate in the moment. Tooltips or collapsible rows keep nerd-level depth without drowning the skim-reader.

✌️ Tim "Screenshots > Sales calls" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. A little birdie told me the highest-converting CTA colour on SaaS pricing pages right now is… not blue.
I always check Amazon and other huge shops to see what shade of orange they’re testing this month.

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