_{Day 216/100}

Hey—It's Tim. 

back in the mountains.
Sunny as hell outside, 2ºC this morning.
Brrrrrrrr.

What’s coming in Wave Two

I am spending the week duct-taping my brain to Penfriend.

Search Score went live, and your screenshots keep slapping my lock screen.

It’s chaos in the best way. I’m stupid proud of you lot.

People want a leaderboard…

I thought “cool, we made a score.”
Nope. You maniacs treated it like a ramp, seeing how high you could go.
Hit a 92. Hit a 97. Flexed. Asked for a leaderboard.

Do you want a leaderboard with how well you optimised your content?

The build that’s frying my circuits

What I’m working on at the moment is probably one of my favourite things I’ve ever worked on.

Static keyword lists? Fine.
Penny telling you where to put stuff, line by line? That’s the goal.

It's all well and good having a list of keywords and phrases you need to include within the sub-topics, but imagine if Penny literally told you where to place them.

And also, what changes you need to do to the blog to help make it rank better outside of those keywords.

Better language choices, improving your stories, changing things from a few sentences to a list because the LLM's like lists... Stupid robots love structure.

There are many patterns and ways we know about that LLM’s prefer in how they cite their sources.

If you want to learn more about this, check here.

But, imagine, if Penny just told you what to do instead.
Like, commented your work to tell you what changes would make it rank better.

That’s what we’re building.
That’s coming in Wave Two.

Why I’m buzzing

When leaks drop or tests hit, I don’t need to tweet a thread or sell a course.
I can just wire the learning into Penny the same day.

What I know → you know → drafts get better at lunch.

And Penny won’t get salty if you ignore her.
She’ll just highlight the line and shrug like, “your call, chief.”

Alright. I’m going to thaw my fingers and push “Wave Two” wiring.

See you tomorrow.

✌️ Tim "Draft Queen?" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. sanity check: do you even want a leaderboard?
If yes, what would make it fun (not cringe)? Public or private? Team or solo?
Reply hell yes or nah, and one rule you’d want.

Penfriend.ai
Made by content marketers. Used by better ones.