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  • Lab log #132: Penny now interviews you, then builds the post

Lab log #132: Penny now interviews you, then builds the post

Coax stories on mic, see competitor gaps flash red, watch SEO & VIBE climb in real-time.

Day 132/100

 

Hey—It's Tim.

It’s one of those half-holiday Mondays.

Slack is a ghost town,
The grill is warming,
I’m riding the line between ship something and sip something. 🚢🍸

Quick pulse check on the Penfriend lab before Canada sets off fireworks.

what is in the Penfriend lab?

Chat with Penny

Typing is a trap.

Ask any founder to “just jot down your expertise” and watch the cursor blink for ten silent minutes.

So we’re giving you a chatty co-writer.

Open the window, start talking.
Penny questions, nudges, pokes.
She drags the dusty war-stories out of your skull and files them straight into the draft.
Less blank page panic, more “oh wow, I do know interesting things.”

Test group average: 14-minute interviews → 1,400 words of usable gold.
(One user said it felt like “dictating to my future bestseller ghostwriter,” which made my Tuesday.)

Do you even outline, bro?

Search in 2025 is savage. If your post misses a sub-topic, Google shrugs.

Our new outline builder reverse-engineers the SERP:

  • Topic clusters auto-populate.

  • Competitor gaps flash red.

  • Spots that need real-life anecdotes get little 💬 bubbles.

You walk in with an idea, walk out with a blueprint that could survive a core update.

And because masochism is my brand: every heading now shows a “coverage meter” that nags until you add the missing angle.

You’re welcome.

Write, vibe, rank

We’re building an editor that games you into writing better.

  • VIBE score – does this sound human or half-baked robo-sludge?

  • SEO score – real-time feedback on search intent, entities, the whole nerd buffet.

  • Inline comments – your notes from Penny + the outline slot right beside the paragraph you’re fixing. No more tab Ping-Pong.

Hit publish, sip coffee, watch the green bars race each other.

There are about forty smaller tweaks (dark-mode royally slapped, autosave now every eight keystrokes, etc.) but these are the big three worth interrupting your barbecue prep for.

If you want to poke around in the next week or so and break something, ping me a 🔧.
If you’re offline with a cold beverage, I’ll pretend I am too.

✌️ Tim "Still Loading GIF" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. I’m thinking about making a Penfriend slack. Support, random questions, just come say hi. Thoughts?

 

Penfriend.ai
Made by content marketers. Used by better ones.
 

What to do next

  • Share This Update: Know someone who’d benefit? Forward this newsletter to your content team.

  • Get your First 3 Articles FREE EVERY MONTH! We just dropped the biggest update we’ve ever done to Penfriend a few weeks ago. Tone matching with Echo, Hub and Spoke models with Clusters, and BoFu posts.

  • Let Us Do It For You: We have a DFY service where we build out your next 150 articles. Let us handle your 2025 content strategy for you.