New post

_{Day 205/100}

Hey—It's Tim. 

Hotel bar, badge still on. I’m at an investing conference, brain humming with ROIC charts and war stories.

Speaker says, “You don’t finish learning a business—you keep reading.” My brain immediately flips it to content.

When you find a way to look at content creation as a long term play, there are a lot of comparisons to investing and long term building.

It never ends

Investing is an infinite game.
So is publishing.
You ladder in, keep a journal, refine your rules, and show up tomorrow with a slightly better swing.

Losses are tuition

A dud position and a dud post cost the same if you hide them.

Harvest them.

Run a post-mortem, turn the miss into a checklist, and replay it as a better hook, tighter proof, or a different format. If the loss didn’t buy a lesson, it was overpriced.

Compounding beats novelty

The long game in content is quality you keep owning.
Pick a pillar with a moat - something your buyer returns to.

Update it quarterly, add new proof, re-ship with a fresh hook, and route internal links to it. The compounding looks boring in the moment - then suddenly it’s your highest-intent lead source.

That’s your “dividend.”

Options keep momentum

Options are the short game. They’re the bits you can do over and over again and prove the long term content.

You need both.
The blogs will take a while to perform.

You need something to build the smaller loops.

✌️ Tim "Build the MOAT" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. Here’s a fun one. Send a blog draft to your top 5 customers. And ask them to send you back their favourite lines.

Those are your “options” for the week.

And they make for great ad copy too.

Penfriend.ai
Made by content marketers. Used by better ones.