No eggs. No story. Just vibes.

_{Day 61/100 this is going by fast now}

Hey - It's Tim. Happy Easter everyone.

It’s Story Sunday.
But today, the only thing I’m full of… is chocolate.
No story. No strategy. No SEO hot take.

Just me.
Sitting in the kitchen.
Peeled the foil off a creme egg like it was a Nobel Prize.
Stared out the window.

Had a single idea, that I will now present as if it’s god’s gift to the world:

What if we did an Easter egg hunt... for websites?

You hide something ridiculous on your homepage.
A weird link. A stupid photo.
A secret landing page that only the curious will find.

Not a CTA. Not a lead magnet.
Just a treat for the nosy ones.

Something dumb like:
→ Click the bunny and find a coupon that expires in 3 minutes
→ Hover the footer and discover a fake employee named Greg who only works on Sundays
→ An entire page written in Comic Sans that says “you weren’t supposed to see this.”

Would it help conversions?
Doubt it.
Would it make your site 100x cooler?
Absolutely.
Am I going to make a bunch of these for the Penfriend site?
I’ll never tell…

Add a little mystery.
Reward curiosity.
Build for the 1% who actually look.

More Easter Egg ideas:

• A 404 page that isn’t broken—just a decoy with a hidden discount.

• A team photo where one person slowly blinks. Only on Sundays.

• A floating pixel in the corner that, when clicked, says: “You found me. You little freak.”

• A blog post with one word bolded per paragraph. Combine them? Hidden message.

• A fake pricing tier: $9,999/month. Unlimited vibes. No support.

• A secret line in your robots.txt file that links to a meme.

• An image alt tag that reads: “If you’re reading this, email me and I’ll send you socks.”

• A 10-click redirect loop that ends in a Rick Roll. Unskippable.

None of this is “best practice.”
It’s just memorable.
Fun.
Weird in the best way.

And if you reply to this email…
I’ll come up with one just for you.
Your own website Easter egg.
No AI. No template. Just vibes.

See you tomorrow.

✌️ Tim "for only $9,999/Month, I’ll send you chocolate eggs every week" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. I’m not saying your site needs a floating cat gif with a discount code.
I’m just saying… it wouldn’t hurt.

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_{P.P.S. Oh hey, you scrolled all the way down here. Yes. You were right to go looking. There is an easter egg in this email. I’ve said too much…}