Our topic coverage cheat code is back

_{Day 229/100}

Hey—It's Tim. 

Tomorrow we're flipping Clusters back on.

Quick recap if you're new: Clusters is the feature where you drop in one keyword and get 4-16 complete, interlinked blog posts to build your topical authority in weeks instead of months.

It's been dark for a month because when we shipped Penfriend v2, we broke it.

Not "slightly buggy" broke. Full-on "generates half a title then crashes" broke.

So instead of limping along with a half-working feature, we pulled it down and rebuilt it to actually work with the new system.

That rebuild is done. Goes live tomorrow.

What Clusters actually does

You drop in one target keyword.

We analyze the topic and suggest 20+ supporting keywords that would build topical authority around it.

You pick which ones you want to write (4, 8, 12, 16 - whatever makes sense).

We generate all the posts, automatically interlink them, and build a hub/guide for your target keyword that ties everything together.

The goal: total topic coverage. Not just one post hoping to rank. An entire interconnected web that proves to Google you actually understand the subject.

Here's a real example

Let's say your target keyword is "data sync tools."

Clusters analyzes the topic and suggests ~20 supporting keywords:

• "Zapier alternatives for data syncing"

• "HubSpot Salesforce integration without coding"

• "data sync pricing comparison"

• "how to migrate off Zapier"

• "RevOps automation tools"

• "API vs webhook for data sync"

• "data sync security checklist"

• "real-time sync vs batch processing"

You pick 8 of those.

We write all 8 posts. Each one links to the others where relevant. All of them link back to your hub post on "data sync tools."

That hub post? We generate that too. It's the guide that connects everything - your pillar content that all the spokes support.

You just built topical authority in the time it used to take you to outline one post.

Two ways to use it

Option 1: Build a new content hub from scratch

Drop in your target keyword. Let Clusters suggest 20 supporting topics. Pick up to 16 you want to write. Generate the whole cluster. Publish everything.

This is for owning a new category or finally covering a topic properly instead of having three orphan posts scattered across your blog.

Option 2: Support an existing page with internal links

You already have a target URL you're trying to rank - maybe a product page, a pricing comparison, a core service offering.

Drop in the keyword for that page. Generate 4-16 supporting posts. Everything automatically links back to your target URL.

This is for when you need to pump more internal link equity into something that's already published but not ranking.

Both ways: the internal linking is automatic. You're not hunting through posts adding links manually. Clusters maps the connections and builds them in.

Why this matters now

AI Overviews changed what ranks.

Google doesn't want your one hero post anymore. They want proof you understand the whole topic. They want to see:

• Multiple angles covered

• Different formats (guide, comparison, checklist, calculator)

• Internal linking that shows topical relationships

• Depth across the buyer journey

The sites ranking in AI Overviews right now? They all have this structure.

They just spent 18 months building it manually with a content team.

You're about to ship it by lunch. Alone.

How it works tomorrow

1. Drop in your target keyword

2. Clusters suggests ~20 supporting topics

3. Pick 4-16 topics you want to write

4. We generate all the posts + the hub guide

5. Internal links are already mapped between everything

6. Review, edit if you want, publish the cluster

The suggested topics aren't guesses. They're pulled from:

• Real search patterns around your keyword

• People Also Ask boxes

• Competitor content gaps

• Journey stages we've seen work across 10,000+ posts

This is for you if:

• You need to own a category, not just rank for one keyword

• You have a target page that needs more internal link support

• You're tired of orphan posts that don't connect to anything

• You're competing against sites with actual content teams

• You need to show "20 interlinked posts published" instead of "updated 3 meta descriptions"

This is not for you if:

• You publish once a month and think that's enough

• You believe one 3,000-word post will beat 10 interconnected ones

• You're happy on page 3

Goes live tomorrow

No waitlist. No early access gate. No limited spots.

If you're already using Penfriend: Clusters is in your account by the end of the day.

If you're not: [Sign up here] and it'll be waiting when you log in.

Come prepared

Think about what you need to own.

Either:

• The topic you want to dominate (then let Clusters suggest 20 ways to cover it)

• The URL you need to rank (then generate 4-8 supporting posts to link to it)

Be specific. "Content marketing" is too broad. "Replace weekend spreadsheet merges with automation" is a target.

Drop that tomorrow and watch Clusters build your map.

See you tomorrow.

✌️ Tim "Fixed It, Shipping It, Trying To Not Break It Again" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. I'll be running this live tomorrow with a real keyword so you can see exactly what topics it suggests and what the output looks like.

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