Pssst: Here's my launch plan...

_{Day 193/100}

Hey—It's Tim. 

Today I’m pulling the curtain on my launch plan.

No mysteries.
No fake scarcity.
Just the system I’m running and why.
_{Any scarcity is real. I literally don’t have the time to run what I’m offering, but I’ll figure it out} 🫠 

The honest launch

Selling to marketers is like cooking for chefs.
So I’m making the offer do the heavy lifting and letting the product be the bonus.

Founders Tier is live: private Slack (The Shipyard), monthly Q&As, and I’ll build you a custom 12-week content plan.

Let’s be honest here.
I know you’re taking a risk.
The new Penfriend isn’t out yet.
That’s why I’m stacking the value so high you’d still say yes even if Penfriend didn’t exist.

Waves beat hype

Instead of one big bang, I’m launching in waves. Early birds get more meat on the bone.

• Pre Wave: Founder Tier (NOW): The biggest bonus for the people who get in early. It’s everything that doesn’t scale. Monthly Calls. I’ll build your content plan for you…

• Wave One (next week): Updated creation flow, Search Score, first editor, new pricing. +50% credits and all future-wave bonuses. Open from day one to Wave Two.

• Wave Two: The VIBE Check plus public testimonials and product updates. +30% credits.

• Wave Three: Chat with Penny. Last chance, slimmer bonus. +10% credits. Same play, less juice.

Why waves? Each wave fuels the next. I’ll turn early wins into clips, posts, and case studies that sell the following wave.

The launch powers the content machine that powers the launch. Flywheel, not fireworks.

Make users co-founders

I’m one person with big goals. The fastest way to build the right thing is to build it in public with the people who need it.

The Shipyard isn’t a fan club; it’s a product lab.
Your feedback ships. Screenshots become lessons. Lessons become features.

Personal note: I learned this the hard way running agency sprints - my best work came from clients who sat in the Figma file with me, not the ones who “checked in Friday.” Same energy here. Fewer long emails. More “try this now.”

The honesty tax

Marketers know the tricks, so I’m not using them. Here are the facts:

• I’m taking 30 founders.

• 16 seats left as of this morning.

• Doors close September 2, 2025.

• I will email you again before it closes. And yes, I’ve opened the offer on the site today, so your two-day newsletter-exclusive head start is ending.

How to steal this for your next launch

• Make the offer carry the risk. If the product slipped a month, would they still be thrilled?

• Stage your upside. Tier bonuses down by time, not tricks. Reward early, don’t punish late.

• Show the math. Seats, dates, what ships when. Concrete beats clever.

• Build a lab, not a list. A tight Slack beats a giant audience if it ships features.

• Turn moments into media. Every “aha” becomes a clip, a slide, a case study for the next wave.

See you tomorrow.

✌️ Tim “We are SO BACK" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. Quick Steal for you.
DM every new buyer this message.
“Hey, what made you hit “buy” today? “
Take those words (no edits) and put them straight onto your landing page.

Founders…. expect that email from me in the next 24 hours. I. AM. FILLING. THOSE. SEATS.

Penfriend.ai
Made by content marketers. Used by better ones.