How to rank in Google 🥇

Hi Penfriends,

You need 2 things to rank in Google:

1. High quality content

2. And lots of it

A few months ago we put 400-ish articles onto the Penfriend blog using the first version of Penfriend.

Here’s how that’s turning out…

The graph is going up and to the right just like we want it to.

There’s so much more to do to the blog:

1. Put the articles through Penfriend v.2 (it’s that much better)

2. Add internal links to the articles (8 minimum per article)

3. Add downloadable assets to articles (templates, checklists etc)

4. Fill in the content gaps (a blog is never done 😊)

Actually that last one is super important because…

…a blog is never done. And that’s great news because you just need to start somewhere.

We’re coining the term “minimum viable content”, and it’s what Penfriend generates.

It’s in no way the perfect article but if you wait to write perfect articles, “the blog” will stay on your to-do list for years.

One potential client has had it on her to-do list for 7 years…

It might take another 7 years to write 70 perrrrfect articles. But honestly, what’s more likely is that none get written because it’s too big a job. And then the procrastination part of your brain convinces you that some other idea with a short term payoff is a better use of your time.

“I’ll just pay for ads…”
“I’ll just post on social every day…”
“I’ll rely on word of mouth…”

The best time to start a blog?

Yesterday. The second best time? Today.

Because it doesn’t always take 6 months to see results.

(Isn’t it weird how it’s always the agency on the monthly retainer with that advice..?)

In fact, our record is page 1 in 11 hours. That’s a raw article straight out of Penfriend, no backlinks, no internal links, just supported by 399 other articles.

We haven’t touched it and now that article is the number 1 organic result in Google ¯\_(ツ)_/¯

Remember, a blog is an army of soldier articles all working together. They aren’t snipers.

And if you want us to do it all for you…

Here’s our full Done-For-You service:

1. Advanced keyword research

2. Priority score the keywords

3. Cluster the keywords

4. Existing content review

5. Market research on your business's industry and positioning

6. 150 articles, generated by us

7. Have a human review each article for LLM hallucinations

8. A content optimisation plan with editing principles and guidelines

9. A content maintenance plan so you know what to do next

10. A training session with your internal team

11. A Coda workflow board to store and manage your articles

FAQs

Can I do more than 150 articles?

Yes, some clients have chosen 300 and 450 articles

Can I do less than 150 articles?

Yes, but we don’t recommend it. We usually see things pick up between 100 and 150 articles.

How long is the process?

It’ll take between 4 to 6 weeks. We like to under promise and over deliver so it’s more likely to be nearer the 4 weeks, but have 6 weeks in mind.

Will Google penalise me for publishing 450 articles at once?

No. we’ve published nearly 400 articles in one week on the Penfriend blog and nothing bad happened. 450 in Google’s eyes is nothing. But people have tried to publish thousands of crappy AI articles per day and that’s what gets you into trouble.

Will Google penalise me for AI content?

It’s less about whether the content is generated by AI or not, and more about whether the content is useful for readers. Most AI generated articles are trash. The ones Penfriend crafts are high quality.

If you’re interested to find out more, just reply to this email to start a conversation.

Best wishes,

John, Tim, and Inge

p.s. Prices are still 30% off for our early done-for-you clients. They’ll be rising soon.