The 5 Content Strategies I Recommend to Smart Content Marketers

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Hey—It's Tim.

I used to think there was one content strategy.
The perfect one. The chosen one. The Neo of marketing.

Turns out?
I have five that are my go to starters.
My Charmander, Squirtle, Bulbasaur if you will.

And they all work.
Depending on who you are, how you create, and whether or not you have the attention span of a squirrel (guilty).

Let’s go hunting.

1. The Longform → Atom Bomb

Write one big, beautiful, high-effort piece.
Then explode it into 10+ smaller pieces across LinkedIn, email, Twitter, Threads, TikTok, whatever.

Perfect if:

• You love writing

• You believe in compound content

• You want your blog to make your socials feel stupidly easy

Tools to make it happen:

• Free: Google Docs, ChatGPT, Canva

• Paid: Penfriend

Best for:
B2B founders, consultants, and content marketers with deep expertise.
If I was an in-house content marketer at a SaaS company, I’d build a 6-month blog strategy, use Penfriend to write all the blogs, get them out fast, repurpose from the long form here and let the blog drive my whole social calendar.

It’s pretty much what we did for the first 6 months of Penfriend and it blew the blog up to +5,000 visits a month.

The best thing to do here is to take the feedback and comments you get from the repurposing to make the long form better when you go back and refresh it.

2. The Podcast-First Framework

Talk for 45 minutes with someone smarter than you.
Clip the gold. Transcribe the takeaways.
Make the content wheel spin.

It’s longform → atom bomb, but with a mic instead of a keyboard.

Tools to make it happen:

• Free: Riverside.fm, CapCut, Whisper

• Paid: Descript, Castmagic, Repurpose.io

Best for:
Founders with a network. Creators with personality. Agencies with experts on tap.
If I was a solo founder with no time to write, I’d launch a 10-episode “build in public” podcast, then use Riverside to turn every episode into a month’s worth of content.

3. The Daily Pulse

Show up every day with:

• 1 idea

• 1 story

• 1 joke

• 1 insight

• 1 data point

This one builds trust, attention, identity.

Tools to make it happen:

• Free: Twitter/X drafts, Notion, Hypefury

• Paid: Taplio, Typefully, Beehiiv, Penfriend

Best for:
Audience-first founders, coaches, personal brands.
If I was a solo consultant trying to grow inbound, I’d post one insight every day from calls, client work, or personal failures. The goal is showing the work, not selling the offer.

4. The Series System

Batch content by theme.

Think:

• “30 days of LinkedIn hooks”

• “12 SEO myths, debunked”

• “The B2B SaaS Roast Series”

Makes content creation repeatable and predictable.

Tools to make it happen:

• Free: Trello, Notion, Google Sheets

• Paid: Airtable, Figma, Super.so

Best for:
Marketers juggling 100 things. Anyone who needs to scale content without overthinking it.
If I was running content for a small team, I’d make one strong series per month. One theme. One tone. Build it in a week. Schedule it in advance. Done.

5. The One-Platform Weapon

Pick one platform. Get dangerous.

You’re not trying to be everywhere.
You’re trying to win one place—then scale sideways.

Tools to make it happen:

• Free: Native schedulers, Buffer, Did you know Canva has a video editor? Instagram just released one too. Called Edits. It’s pretty good.

• Paid: Shield (LinkedIn), TubeBuddy (YouTube), Tweet Hunter

Best for:
Creators in their zone. Founders early-stage. Solo marketers in a sea of chaos.
If I was a new founder building from zero, I’d go all-in on one channel — probably LinkedIn or YouTube. Nail voice, style, rhythm. Worry about “distribution” later.

BONUS: The Infinite Loop

This is the moment it all clicks.

Where creation becomes a system.
Where distribution fuels the next idea.
Where your content starts to compound.

It goes like this:

1. Start with a podcast.
   Talk through something you’re learning, building, or thinking about.

2. Clip the best bits into shorts.
   Drop them everywhere: LinkedIn, TikTok, Reels, Shorts, X.

3. Write about the key insight.
   Tweet the crap out of it. Newsletter it. Meme it. Make it real.

4. Collect comments, DMs, reactions.
   What hits? What’s debated? What’s confusing?

5. Turn that into a blog post, guide, or resource.
   Cite people. Add examples. Upgrade it into something sticky.

6. Discuss the results in your next podcast.
   The feedback becomes the content. And the loop begins again.

Tools to make it happen:

• Free: Riverside, CapCut, ChatGPT, Google Docs, Notion

• Paid: Descript, Castmagic, Beehiiv, Penfriend, Repurpose.io, Circle (if building community)

Best for:
Operators. Creators. Teams with momentum.
If I was building a content engine for a startup, I’d build this loop.
One system. One source. Feedback in → content out → trust up → pipeline fills.

This is the closest thing to a perpetual motion machine for content.
And yes - it takes time to build.
But once you hit flow?

You’re unreasonably efficient.

Which one’s the best?

None of them.

They’re all good if you actually use them.

I’ve seen “longform first” turn freelancers into booked-out machines.
I’ve seen “podcast clips” launch million-dollar product lines.
I’ve seen “daily ideas” build careers from nothing.

What matters most?

Conviction. Rhythm. Consistency.

Pick the one that fits your energy.
Then build like hell.

See you tomorrow.

✌️ Tim "Frameworkachu, I Choose You" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. Squirtle was my first pokemon ever. Blastoise my first lvl 100.

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