The ‘destroy & deploy’ build log you weren’t meant to read

_{Day 139/100}

Hey—It's Tim. 

I’m typing this with one hand wrapped around the biggest mug in the cupboard and the other hovering nervously above the “deploy” button. The usual Monday stance.

07/07 Build Log

I love the build.
I hate the build.

Both can be true.

Last week I smashed my keyboard like a speed-cuber hunting a PB.

Thought I’d finally figured out how to tell if you can earn the long read by making skimmable content. NOPE
.
Result?
White screen.
Infinite loop.
Whole thing screamed, then fainted.
(History says: I break stuff first, fix it later. Tradition maintained.)

But the mess is where the magic lives.

We’re a tiny crew, wrestling a giant goal:

• Knock Google Docs off its comfy perch.

• Make SurferSEO look like dial-up.

• Craft the tool you’d feel genuinely disappointed to lose. (Shout-out to the PMF video that punched me in the ambition.)

Progress? Chugging. No fireworks today. Just steady, sweaty inches. That two-week push is still alive — if my code behaves and the coffee holds out.

WHAT’S NEXT

A playable preview is circling the runway.
Two-weeks-ish and you’ll have something click-worthy in your inbox. Kick it, stress-test it, roast it. The harsher the better.

In the meantime:

• Keep the emails coming.

• Keep the DMs brutal.
  Every note you send steers the ship.

Thank you for sticking around while we tighten bolts and break a few more in the process.

✌️ Tim "We don’t ship on Fridays" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. I’m elbow-deep in the feature forge right now—tell me the one “if my editor could just ___ my life would be 10x easier” super-power you dream of. Hit reply, get weird, load up my backlog.

Penfriend.ai
Made by content marketers. Used by better ones.