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The ‘destroy & deploy’ build log you weren’t meant to read

I love the mess. Hate it, too. Brutal feedback wanted - your roast steers the ship.

Day 139/100

 

Hey—It's Tim. 

I’m typing this with one hand wrapped around the biggest mug in the cupboard and the other hovering nervously above the “deploy” button. The usual Monday stance.

07/07 Build Log

I love the build.
I hate the build.

Both can be true.

Last week I smashed my keyboard like a speed-cuber hunting a PB.

Thought I’d finally figured out how to tell if you can earn the long read by making skimmable content. NOPE
.
Result?
White screen.
Infinite loop.
Whole thing screamed, then fainted.
(History says: I break stuff first, fix it later. Tradition maintained.)

But the mess is where the magic lives.

We’re a tiny crew, wrestling a giant goal:

  • Knock Google Docs off its comfy perch.

  • Make SurferSEO look like dial-up.

  • Craft the tool you’d feel genuinely disappointed to lose. (Shout-out to the PMF video that punched me in the ambition.)

Progress? Chugging. No fireworks today. Just steady, sweaty inches. That two-week push is still alive — if my code behaves and the coffee holds out.

WHAT’S NEXT

A playable preview is circling the runway.
Two-weeks-ish and you’ll have something click-worthy in your inbox. Kick it, stress-test it, roast it. The harsher the better.

In the meantime:

  • Keep the emails coming.

  • Keep the DMs brutal.
    Every note you send steers the ship.

Thank you for sticking around while we tighten bolts and break a few more in the process.

✌️ Tim "We don’t ship on Fridays" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. I’m elbow-deep in the feature forge right now—tell me the one “if my editor could just ___ my life would be 10x easier” super-power you dream of. Hit reply, get weird, load up my backlog.

 

Penfriend.ai
Made by content marketers. Used by better ones.
 

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