The Post-Black Friday Content Sprint:

Hey Penfriends.

Everyone's posting their Black Friday deals right now. ["My AI tool is 30% off!", honestly though, Spiderman pointing at himself, we literally just did this too.
Code BLKFR30 for 30% off all paid plans, and the annual people get strategy advice from me on the monthly.]

But you're smarter than that. You know the real gold mine is the two weeks AFTER Black Friday. When your competitors are nursing their discount hangovers, you'll be building an empire.

Here's the day-by-day content assault plan I’m gonna run, that'll make Q1 your [REDACTED]:

WEEK 1: THE CONTENT AUTOPSY 🔍

Day 1: Find Your Content Corpses

• Open Google Search Console

• Compare last 3 months vs previous 3 months

• Sort by clicks difference (biggest drops first)

• Flag anything that's dropped more than 30% in clicks

• Export this hit list to a spreadsheet Pro tip: If you don't see much, expand to 6 months comparison

Day 2: The Death Certificate For each flagged piece, answer:

• Does it still align with your business? (If no, 301 redirect it)

• Is it ranking for its intended keyword? (Check GSC)

• Is it under 1,000 words? (If yes, mark for rewrite)

• Missing key on-page elements? (H2s, media, etc.)

• Getting impressions but no clicks? (Check meta titles/descriptions)

Day 3: Triage Your Content Sort everything into three piles:

• REWRITE: Content that's thin, outdated, or misaligned

• REFRESH: Good bones but needs updating

• REDIRECT: Content that no longer serves a purpose

Day 4-5: The Operation Begins For each piece marked "REFRESH":

• Update all statistics/data

• Add new sections for current trends

• Check all internal/external links

• Add new media (images, videos, podcasts)

• Update meta titles/descriptions

For each piece marked "REWRITE":

• Check top 5 ranking posts for your target keyword

• Note their structure and key points

• Fire up Echo (shameless plug) and let's dance

• Keep the URL, nuke everything else

Weekend: Let your brain recover. Touch grass maybe?

WEEK 2: THE RESURRECTION 🧪

Day 8-9: SEO Warfare For every updated piece:

• Verify primary keyword in H1

• Add relevant H2s with secondary keywords

• Update meta descriptions for better CTR

• Add at least 8 internal links

• Check mobile formatting

Day 10-11: Distribution Artillery For each refreshed piece:

• Create 3 social posts from new content

• Schedule newsletter featuring updates

• Update any internal links pointing to this content

• Set up monitoring in GSC for fresh tracking

Day 12: Final Checks

• Test all new internal links

• Verify all images have alt text

• Check mobile rendering

• Submit URLs to Google for reindexing

• Document all changes made (for future reference)

Day 13-14: Victory Lap

• Set reminders to check performance in 30 days

• Document your process for next quarter

• Crack open something bubbly because you just did what your competitors won't do until May 2025

The Scoreboard:
✓ Under 30 clicks/year = Dead content walking
✓ Position 8-25 = Missing search intent (fix that first)
✓ Position 25-50 = Needs major surgery
✓ Position 50+ = Time for a full rewrite

If you want the full breakdown, it’s over here.

Want to do this in 1/10th the time? That's literally why we built Echo. 30% off with BLKFR30 Link: app.penfriend.ai/sign-up

We just dropped our biggest update ever at Penfriend. You get:

• 30% off forever (code: BLKFR30)

• Tone-cloning technology that makes other AI tools look like toys

• Auto Hub+Spoke system (launching next week)

• Templates that generated $36MM in revenue

• "10 Articles in 10 Days" challenge ($997 value)

• Annual plans: Monthly strategy sessions with our team

The link: app.penfriend.ai/sign-up

Here's the real talk: The next two weeks are your window to absolutely dominate Q1. Whether you use Penfriend or not, execute this sprint. Your competition will be busy recovering from their Black Friday hangover while you're building a content engine that prints money.

Remember: Echo doesn't just write content. It writes content that sounds like your best work, every single time. Pair that with this sprint? You're not just planning for growth - you're planning for SERP domination.

Write better,
Tim.