- Tim at Penfriend
- Posts
- Weekend brain candy: my Instagram folder unlocked 🍭
Weekend brain candy: my Instagram folder unlocked 🍭
Gen-Z ads, Tyler wisdom, GEO search shift. Steal what you dare.

Day 123/100
Hey—It's Tim.
Saturday means two things:
I tell myself I’m “taking a break.”
I then spend four straight hours doom-scrolling Instagram “for the newsletter.”
Below is the haul.
Zero nutritional value, 100 % marketing joy.
Save what you like, steal what you dare.
Gen-Z have entered the work force
And I love it.
I grew up on Youtube poop, Newgrounds and the rough parts of the internet in the early 2000’s.
This is my jam.
I literally have a folder on Instagram where I have just saved so many of these types of videos. Another top spot is this one from Amtrak.
How I’m kicking off my Monday stand up
And a fav from Tyler the Creator. Just something worth thinking about every time we make anything.
A couple articles to round things off. Have a great weekend everyone.
I’m starting to think I need to do a daily content marketing video whilst I brush my teeth and it’ll just do numbers on TikTok…
You wanna see that?

✌️ Tim "Meme Dealer since ‘05" Hanson
CMO @Penfriend.ai
Same brain, different platforms: X, Threads, LinkedIn.
P.S. Been posting more on social recently. Hit me up. What do you wanna know more about?

Penfriend.ai
Made by content marketers. Used by better ones.
What to do next
Share This Update: Know someone who’d benefit? Forward this newsletter to your content team.
Get your First 3 Articles FREE EVERY MONTH! We just dropped the biggest update we’ve ever done to Penfriend a few weeks ago. Tone matching with Echo, Hub and Spoke models with Clusters, and BoFu posts.
Let Us Do It For You: We have a DFY service where we build out your next 150 articles. Let us handle your 2025 content strategy for you.