Your content hub shouldn't take 3 months to build

Stop publishing one post a week.

The first rule of scaling your content strategy?

Stop doing it piece by piece. Article by article. One at a time…

Here's the thing - I've worked with countless marketing teams try to build content hubs manually. They’re writing one piece at a time, slowly adding internal links over months, hoping their content structure will somehow emerge naturally.

You could go it alone.

There are plenty of guides out there about content architecture and internal linking strategies and silo structure…

But what most don’t see is doing it manually has a hidden cost.

TIME. It takes forever.

You're spending months trying to build what could be done in a day. Writing one post at a time, manually finding linking opportunities, trying to maintain consistent voice across dozens of pieces... it's not only exhausting.

It’s f*cking OVERWHELMING….

I don't have to tell you how complex content planning gets when you're trying to scale!
I wrote a whole article about it. I know this process well.

Twenty related articles means hundreds of potential internal linking opportunities. Who has time to map all that out?

And let me tell you, I've been exactly where you are right now - trying to build content hubs one piece at a time, watching your team get buried in spreadsheets tracking internal links, knowing there has to be a better way.

I've been there. Made the mistakes. And I've learned that you don't need months to build a proper content hub. You just need the right system.

You don't deserve to wait 2-3 months for your content hub to come together, or spend hours mapping out internal linking structures.

You deserve to launch complete, interlinked content hubs in a single day.
Pair this with our tone replication and it’s starting to get exciting.

Something big is coming soon.

Tim “Spokes aren’t just aren’t on bikes…” Hanson

P.S. "From brief to a fully-linked 12-article hub before lunch" - just one of the results our beta users are seeing. No spreadsheets required. Want to see how? Guide coming tomorrow.

What to do next

  • Share This Update: Know someone who’d benefit? Forward this newsletter to your content team.

  • Get your First 3 Articles FREE: The biggest update to Penfriend we’ve done so far is coming soon. Newsletter subscribers will get first access to everything. You’re not going to want to miss this.

  • Let Us Do It For You: We have a DFY service where we build out your next 150 articles. Or our brand new DFY glossary service adds all the terms and jargon busting to site in days.