A Totally Human Written Newsletter

_{Day 25/100}

The internet's drowning in AI-generated garbage. You know it. I know it. We're all swimming in digital fast food that looks tasty but leaves us empty—from generic blog posts to cookie-cutter social media captions that say nothing new.

Now, don't get me wrong. The irony of "I founded an AI content creation company" is not lost on me. Not one bit.

Why I'm Building Penfriend

• I love content.

• I love humans making content.

• I love human content.

and….

• I also love AI.

• I love using AI to make great content and great products.

• I LOVE GETTING AI TO DO MY WORK FOR ME.

Let's be honest here. AI needs to do the busy work for me, so I can do the fun stuff. That's the future we want to live in.

But, that isn't how things are turning out.

The Vision Forward

So, I've been thinking a lot recently about how we can avoid this AI slop. How can I ensure that Penfriend isn't another dime-a-dozen content creation software? How can we use AI to make great products, great content, and ultimately help you to use AI to do the same?

It's not going to be a "unique product" anymore. With Anthropic's CEO saying the 90% of coding as we know it will be dead in the coming months, it feels like anyone out there can make the same thing as anyone else.

Then what? What makes a great product anymore?

Price? No. I don't think so. People will always pay a premium for the best things.

The Real Difference

It comes down to feel. How do I feel when I use this? It's taste. It's status. It's authenticity.

"Do I feel like I'm doing the bare minimum, or do I feel like I'm making a difference? Am I pressing buttons, or am I a craftsman with bespoke tools?"

As we push on into the future of the company, the content, and ultimately the internet, I'm focused on building a business that empowers human creativity rather than replacing it.

I would love to know your thoughts on this. Are you hopeful for the future of the internet?

✌️Tim “Dead Internet Theorist” Hanson
CMO @Penfriend.ai

P.S. If you want to see just how bad it’s getting, this is a guy that had 15m subs on Youtube. Who decided to AI himself, and is now reacting to AI videos. All decided by AI…