Stop making product videos (do this instead)

_{Day 9/100}

A love letter to my favourite Chrome Extension of all time.

It’s a screenshot tool. Stay with me now

A lot of people don’t know about Gyazo. But, if you know me, you know I don’t shut up about this chrome extension.

• I’ve been using it for years

• It’s a crucial part of my workflow

• I have a dedicated button on my mouse to use it

Ok, so it takes screenshots…. big woop.
Nah, you don’t get it. It’s annotated screenshots, it’s the search, its the html video embeds for product demos….

Oh, I’ve got you now.

How I use it for me

• Screenshots, and then annotating them, and then dropping that link into slack.

• I use it to screenshot games. I actually have a folder of where to aim to get a hole in one on every course in Golf With Your Friends.

• Blurring our things in screenshots it so easy.

Here's how I'm actually using it for Penfriend:

1. Feature showcases: Instead of asking our designer to create mockups of our new dashboard features, I record a 5-second clip showing the actual feature in action. Embed directly into emails, Slack, or landing pages.

2. Bug reporting: My engineering team loves/hates me for sending precise video recordings of exactly where and when things break in the UI. No more "I can't reproduce that issue" excuses.

3. Social media content: Those quick UI interactions or product moments make perfect short-form content without requiring a video editor.

What makes it slap so hard for product pages

I can turn every video into an html embed. Pair that with Thrive themes html embed drop in on the page editor, and I have instantly loading product videos on any landing page.

And the process?

• Ctrl+Shift+G to start recording

• Capture what you need

• Hit the HTML embed option

• Paste into your site/email/doc

No rendering. No uploading to video platforms. No compression headaches. Just instant, lightweight video content that actually loads.

All the product videos on the homepage, on the landing pages, in the blogs? All Gyazo, all seconds to captures, all instantly loading.

I made a bunch for the landing pages for Penfriend’s Clusters and Echo’s.

Stop making this harder than it needs to be

I've spent too many hours watching product marketing teams create elaborate video plans when simple screen recordings would've worked better. Don't be those people.

Gyazo isn't paying me for this (though if anyone from their team is reading this, I accept payment in coffee and compliments). I'm just tired of seeing good marketers waste time on overcomplicated solutions.

I love it. I love it. I love it.

Lemme know how it works out for you.

✌️ Tim "secretly just wants his dev team back" Hanson
CMO @Penfriend.ai

P.S. I genuinely believe that 90% of SaaS marketing videos should be under 15 seconds. Fight me.