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Hey—It's Tim. 

I did the scary grown-up thing: I put a date on it.

Three weeks. Hold me to it.

August 31, 2025.
Pacific time. Circle it, star it, roast me if I miss.

I even made a TikTok for it. It’s that real.

_{I’ve written about a lot of this already. Links if you need reminders :D}

A tiered drop. One thing at a time. One after the other

We’ve been building a lot at once. If we wait for perfect, we’ll still be “polishing” at Christmas.

So: tiered drop. Ship → learn → ship again.

Here’s what’s coming:

First: Content creation (the new spine)

It’s literally the biggest part of Penfriend, and we have so much more to make this better.

• SEO scoring rebuilt for how search actually works now. (I need a name for this, I’m taking suggestions, if I name it your suggestions. I’ll give you a top tier Penfriend account for free)
  

• EEAT baked-in: the whole writing flow is rewritten around evidence, perspective, and “why trust you?”
  

• Shorter, sharper articles: no more 8k-word soup. Focused pieces that cover exactly what readers (and rankings) expect.
  

• Think Surfer, but instead of nudging keywords, we tell you the topics to cover, the order readers expect them in, the depth per section, and an estimated word count per topic - so your outline matches intent before you write a word.

Next: Vibe Score inside the editor

The VIBE CHECK. A science based way of working if what you’re writing is something people wanna f*ck with.

• Inline VIBE feedback that tightens voice, rhythm, and clarity.

• Inline SEO feedback sitting right beside it.

• One canvas, two rails of intelligence. No tab-hopping. No “did you just make that up?” moments.

• Oh, and whole ass new editor. Clean, no bullshit. Made for content marketers.

Then: Chat with Penny (your on-call interviewer)

• Pick a topic → Penny interviews you (or your SME).

• Auto-highlights the gold and saves it to your personal knowledge base.

• Your quotes and insights surface in drafts at the exact moments they matter.

• Penny targets what other articles aren’t saying, so you lead with unique knowledge from paragraph one.

It all stacks. It all points at one goal: using Penfriend to write the internet’s favorite blogs. I’m going to ram that line into your brain until your coffee mug repeats it back.

What you can do now

If you want a nudge the week we roll, reply “REMIND ME” and I’ll tap you on the shoulder.

Everyone who signed up to beta test will be getting an email early next week.

And if a colleague needs sharper content fast, forward this and induct them into the new religion:

Penfriend: Write the internet’s favorite blogs.

Put August 31 in your diary. I’m not going to shut up about it.

✌️ Tim "We’re SO BACK" Hanson
CMO @Penfriend.ai

Same brain, different platforms: X, Threads, LinkedIn.

P.S. I’m gonna be everywhere. Everywhere. TikTok. Insta. LinkedIn. Email.
Biggest launch of Penfriend history.

Penfriend.ai
Made by content marketers. Used by better ones.