Write alt text like you’re on speakerphone - 4 rules inside, zero jargon.
Brutal mistakes even “smart” marketers make - and how to unf*ck the flow.
That’s the test. If the answer is yes, write it. If no? You’re chasing crumbs, not building assets.
In 2013 I was meant to draw fire escapes. Instead, I was ranking sites in my lunch break.
I said what I said. If you want sales, start with content that actually sells. This is how.
The Japanese call it “Ma.” Designers worship it. Clients pay for it. And your stuff probably needs more of it.
This inbox party just hit triple digits 🎉Thank you.
The system I use to edit any first draft and make it mine.
My post flat-lined... here are the 3 levers to throttle-proof your content
My 3 napkin-laws of motion: why crash reports beat dashboards, deadlines beat meetings, and momentum beats perfection... every single time.
Step 1. Collect 42 Pages of Research. Step 2. Put it all into this email
When luck lands on your roadmap, here’s how to pretend you scripted it.
