Jun 9, 2025
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4 min read
The editor is broken. So I'm building the one I wish existed. Help me make it yours.
Jun 8, 2025
You don’t need permission. You need proof. And maybe someone mildly impressed by your cold email.
Jun 7, 2025
5 min read
A pillar isn’t what you rank for. It’s what you’d rant about at a dinner party.
Jun 6, 2025
Three data-backed reasons you say NO - plus the dopamine-accent rule in 60 sec.
Jun 5, 2025
Some of you are about to win 100 Penfriend Credits. Is it you?
Jun 4, 2025
Write alt text like you’re on speakerphone - 4 rules inside, zero jargon.
Jun 3, 2025
Brutal mistakes even “smart” marketers make - and how to unf*ck the flow.
Jun 2, 2025
That’s the test. If the answer is yes, write it. If no? You’re chasing crumbs, not building assets.
Jun 1, 2025
In 2013 I was meant to draw fire escapes. Instead, I was ranking sites in my lunch break.
May 31, 2025
8 min read
I said what I said. If you want sales, start with content that actually sells. This is how.
May 30, 2025
The Japanese call it “Ma.” Designers worship it. Clients pay for it. And your stuff probably needs more of it.
May 29, 2025
6 min read
This inbox party just hit triple digits 🎉Thank you.
