My before-and-after copywriting trick for unlocking trust
My 3-step “oh sh*t” method for turning panic into publishable - works every time.
The editor is broken. So I'm building the one I wish existed. Help me make it yours.
You don’t need permission. You need proof. And maybe someone mildly impressed by your cold email.
A pillar isn’t what you rank for. It’s what you’d rant about at a dinner party.
Three data-backed reasons you say NO - plus the dopamine-accent rule in 60 sec.
Some of you are about to win 100 Penfriend Credits. Is it you?
Write alt text like you’re on speakerphone - 4 rules inside, zero jargon.
Brutal mistakes even “smart” marketers make - and how to unf*ck the flow.
That’s the test. If the answer is yes, write it. If no? You’re chasing crumbs, not building assets.
In 2013 I was meant to draw fire escapes. Instead, I was ranking sites in my lunch break.
I said what I said. If you want sales, start with content that actually sells. This is how.
