Don't Share This. I Want To Sell It.

This is the actual repurposing workflow behind Penfriend’s next product. You get it first.

Brand Consistency is BS

If you've ever questioned if your blue is "friendly enough" at 2am. You're not alone.

The weird things I swear by that help me as a CMO

My favourite daily tech to get me through the 10 hour days.

The Best Intro You Ever Read

The posts I hate writing... and why they work anyway

I wrote this so you don’t have to suffer (as much)

My anti-FOMO trend system for marketers

How I track what’s blowing up without frying my brain.

Why Are Brands Like This?

RadioShack got horny. SunnyD faked a breakdown. MoonPie? A poetic cowboy with a sugar addiction.

The 5 Content Strategies I Recommend to Smart Content Marketers

From blogs to podcasts to infinite loops - here’s what I’d actually use.

Your site looks great. I already forgot it.

You stripped out the clutter. You stripped out the soul too.

How I broke my browser vetting a "productivity" tool

Learn from my mistakes: 4 rules, 1 virus, and a $580 consulting call you can steal.

How I Write Better

The 27 writing rules I’d tattoo on my hands.

Attribution Can Wait

Forget perfect attribution - here's how I'm fixing it.