The weird things I swear by that help me as a CMO

My favourite daily tech to get me through the 10 hour days.

The Best Intro You Ever Read

The posts I hate writing... and why they work anyway

I wrote this so you don’t have to suffer (as much)

My anti-FOMO trend system for marketers

How I track what’s blowing up without frying my brain.

Why Are Brands Like This?

RadioShack got horny. SunnyD faked a breakdown. MoonPie? A poetic cowboy with a sugar addiction.

The 5 Content Strategies I Recommend to Smart Content Marketers

From blogs to podcasts to infinite loops - here’s what I’d actually use.

Your site looks great. I already forgot it.

You stripped out the clutter. You stripped out the soul too.

How I broke my browser vetting a "productivity" tool

Learn from my mistakes: 4 rules, 1 virus, and a $580 consulting call you can steal.

How I Write Better

The 27 writing rules I’d tattoo on my hands.

Attribution Can Wait

Forget perfect attribution - here's how I'm fixing it.

The AI Detection Game Is Rigged And Broken

How I beat AI content detection 100% of the time.

Why bad jokes make the best content

Humor isn’t about being funny. It’s about being unexpected.