I mapped our best content strategy on a pizza box

11.32pm. Rented room. Skis against the wall. Made us more money than anything.

I got tired of the export → clean → dedupe loop

So I wrote a prompt that maps clusters in 90 seconds. Stealing encouraged.

POV: Your keyword research is 12 words holding hands

How one question changed how I do keyword research. Forever.

We broke Penfriend... again

As a sorry I wrote you a whole course.

Who stole your clicks?

What content levers can you still pull in 2025.

Are you writing sloppy blogs?

It seems all too easy these days.

Skimmable > Good content

If you can't make this skimmable, no one will read your content.

Every content marketer needs this extension

I honestly don't know how to do my job without this.

My favourite writing technique

Go short. Go long.

Ask me why I'm deleting over 400 blogs

Then ask what I'm doing with the rest.

Keywords mean nothing if you don't know where to put them

If you only read one newsletter

Make it this one this week.