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I lied. You benefit.
22 hours ago

I lied. You benefit.

Checkout opens tomorrow (Aug 27). All early-bird bonuses unlocked. New Founder Tier.

Tim Hanson
Tim Hanson
The prompt I’m never showing you.
Aug 25, 2025

The prompt I’m never showing you.

After 12,739 prompts. This is the most important prompt I've written so far.

Tim Hanson
Tim Hanson
The Call I Can't Forget
Aug 24, 2025

The Call I Can't Forget

Without it, you wouldn't be getting these emails.

Tim Hanson
Tim Hanson
📉 48% open rate to 19%. A lesson learnt.
Aug 23, 2025

📉 48% open rate to 19%. A lesson learnt.

I destroyed my reach, so you don't have to. Accidently of course.

Tim Hanson
Tim Hanson
POV: Two CTAs? Kill one.
Aug 22, 2025

POV: Two CTAs? Kill one.

Dim the rest. How closing your eyes makes you design better.

Tim Hanson
Tim Hanson
Penfriend just isn't up to the job anymore.
Aug 21, 2025

Penfriend just isn't up to the job anymore.

We had to delete the last 2 years worth of work.

Tim Hanson
Tim Hanson
🥊Five lines entered → one survived
Aug 20, 2025

🥊Five lines entered → one survived

The rules I'm using to create our new homepage.

Tim Hanson
Tim Hanson
4,000 words ➡️ 1 paragraph won
Aug 20, 2025

4,000 words ➡️ 1 paragraph won

AI Overviews eat H2s. Paste my console script to map yours in 15s.

Tim Hanson
Tim Hanson
Fear is not a stop sign
Aug 18, 2025

Fear is not a stop sign

If anything you should see it as a green light to push harder.

Tim Hanson
Tim Hanson
One colour wrote the web → here’s your weekend workshop
Aug 16, 2025

One colour wrote the web → here’s your weekend workshop

+ @founder/brand breakdowns; keep what makes Monday better.

Tim Hanson
Tim Hanson
Can you build luxury software?
Aug 15, 2025

Can you build luxury software?

Three questions you need to answer before you can say yes.

Tim Hanson
Tim Hanson
How we write your posts
Aug 14, 2025

How we write your posts

A transparent look at what happens when you submit a topic for us to write.

Tim Hanson
Tim Hanson
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Daily content marketing tips, tricks, news and stories from doing this for ten years.

Tim at Penfriend

Daily content marketing tips, tricks, news and stories from doing this for ten years.

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